Color box packaging is the defense line of enterprise product display. Now, both e-commerce enterprises and traditional enterprises will try their best to optimize the color box packaging to attract more customers' attention. If there is no excellent color box packaging, many products are easy to be ignored, thus reducing the sales volume. So now customized color box packaging is very popular with major enterprises. Jinan packaging printing factory tells us how to design color box packaging to attract customers?

　　1. 明亮的颜色

　　1. Bright color

　　包装以其独特的造型、鲜艳的色彩和精美的图案，使消费者看后产生强烈的兴趣。色彩之美是更容易感受的，也是决定销售的因素。包装与装饰的色彩设计，依附于图形与文字，不仅美观且容易满足人们的要求，还应与人们的心理感受高度协调。图案应与商品的颜色相结合，衬托商品，充分体现商标的特点，使消费者能从商标和整体包装图案中立即识别出产品。

　　Packaging with its unique shape, bright colors and exquisite patterns, so that consumers have a strong interest. The beauty of color is the easiest to feel, and it is also the factor that determines the sales. The color design of packaging and decoration, attached to graphics and words, is not only beautiful and easy to meet people's requirements, but also highly coordinated with people's psychological feelings. The pattern should be combined with the color of the goods to set off the goods and fully reflect the characteristics of the brand trademark, so that consumers can immediately identify the products from the trademark and the overall packaging pattern.

　　2. 独特的设计

　　2. Unique design

　　善于创新，不脱离社会和时代，以平凡的形式进行表面的新创造，是吸引眼球的有力武器。可以用纸箱作为改善用户体验的起点，以互动的包装设计理念，更终在与消费者接触的地方提升产品。例如，天猫现在使用猫来包装产品和与顾客互动，而三只松鼠用松鼠作为企业形象来反映产品的独特特征。

　　Being good at innovation, not divorced from the society and the times, and making superficial new creation in an ordinary form is a powerful weapon to attract the eyes. Carton can be used as the starting point to improve user experience, with interactive packaging design concept, and finally improve the product in contact with consumers. For example, tmall now uses cats to package products and interact with customers, while three squirrels use squirrels as corporate images to reflect the unique characteristics of products.

　　事实上，目前，仅追求美感的设计，强调功能需求已不能满足人们的需求。人性化的设计更符合现代人的价值观。随着经济和技术的发展，商品之间的竞争已经从实用价值的层面上升到附加价值的层面。高附加值的包装设计更符合时代的需求，设计更人性化，与客户的距离也更长。

　　In fact, at present, only pursuing aesthetic design and emphasizing functional requirements can not meet people's needs. Humanized design is more in line with the values of modern people. With the development of economy and technology, the competition between commodities has risen from the practical value level to the added value level. High value-added packaging design is more in line with the needs of the times, the design is more humanized, and the distance with customers is longer.

　　以上是济南包装印刷厂家为大家介绍的相关内容，想要了解更多内容，欢迎访问网站：http://www.jindingyinshua.com

　　These are the relevant contents introduced by Jinan packaging and printing factory. If you want to know more, please visit the website: http://www.jingyinshua.com