When we see a package box, our visual impact is its color, color will never exist alone. In fact, the effect of a color is determined by many factors: the reflected light, the surrounding color, or the viewing angle of the viewer. Each color can present different effects and affect our feelings. Next, let's take a look at what happens when the six colors in packaging design collide with each other.

一、红色：红色的色感温暖，性格刚烈而外向，是一种对人刺激性很强的色。红色容易引起人的注意，也容易使人兴奋、激动、紧张、冲动、还是一种容易造成人视觉疲劳的色。

1、 Red: the color of red is warm, strong and extroverted. It is a kind of stimulating color. Red is easy to attract people's attention, but also easy to make people excited, excited, nervous, impulsive, or a color easy to create visual fatigue.

1、在红色中加入少量的黄，会使其热力强盛，趋于躁动、不安。

1. Add a small amount of yellow in red, will make its heat strong, tend to restless, restless.

2、在红色中加入少量的蓝，会使其热性减弱，趋于文雅、柔和。

2. Adding a small amount of blue in the red will weaken its thermal properties and tend to be elegant and soft.

3、在红色中加入少量的黑，会使其性格变的沉稳，趋于厚重、朴实。

3. Add a small amount of black in red, will make its character change calm, tend to heavy, simple.

4、在红中加入少量的白，会使其性格变的温柔，趋于含蓄、羞涩、娇嫩。

4. Add a small amount of white in the red, will make its character change gentle, tend to implicit, shy, delicate.

二、黄色：黄色的性格冷漠、高傲、敏感、具有扩张和不安宁的视觉印象。黄色是各种色彩中，为娇气的一种色。只要在纯黄色中混入少量的其它色，其色相感和色性格均会发生较大程度的变化。

2、 Yellow: the Yellow character is cold, arrogant, sensitive, and has the visual impression of expansion and restlessness. Yellow is a delicate color among various colors. As long as the pure yellow is mixed with a small amount of other colors, its color sense and color character will change greatly.

1、在黄色中加入少量的蓝，会使其转化为一种鲜嫩的绿色。其高傲的性格也随之消失，趋于一种平和、潮润的感觉。

1. Adding a small amount of blue to the yellow color will turn it into a fresh green color. His arrogant character also disappeared, tending to a peaceful, moist feeling.

2、在黄色中加入少量的红，则具有明显的橙色感觉，其性格也会从冷漠、高傲转化为一种有分寸感的热情、温暖。

2. Add a small amount of red in yellow, it has an obvious orange feeling, and its personality will also change from indifference and arrogance to a kind of warmth and warmth with a sense of propriety.

3、在黄色中加入少量的黑，其色感和色性变化大，成为一种具有明显橄榄绿的复色印象。其色性也变的成熟、随和。

3. When a small amount of black is added to the yellow, the color sense and color property change greatly, which makes it a complex color impression with obvious olive green. Its color also becomes mature and easy-going.

4、在黄色中加入少量的白，其色感变的柔和，其性格中的冷漠、高傲被淡化，趋于含蓄，易于接近。

4. Add a small amount of white in yellow, its color sense becomes soft, the indifference and arrogance of his personality are diluted, tend to be implicit, easy to approach.

三、蓝色：蓝色的色感冷嘲热讽，性格朴实而内向，是一种有助于人头脑冷嘲热讽静的色。蓝色的朴实、内向性格，常为那些性格活跃、具有较强扩张力的色彩，提供一个深远、广埔、平静的空间，成为衬托活跃色彩的友善而谦虚的朋友。蓝色还是一种在淡化后仍然似能保持较强个性的色。如果在蓝色中分别加入少量的红、黄、黑、橙、白等色，均不会对蓝色的性格构成较明显的影响力。

3、 Blue: blue color sense of sarcasm, simple and introverted character, is a kind of help the head sarcastic static color. The simple and introverted character of blue often provides a far-reaching, wide and peaceful space for those colors with active personality and strong tension, and becomes a friendly and modest friend to foil the active color. Blue is also a kind of color that seems to be able to maintain a strong personality after desalination. If a small amount of red, yellow, black, orange, white and other colors are added to the blue, they will not have obvious influence on the blue character.

济南包装印刷

Packaging and printing in Jinan

1、如果在橙色中黄的成份较多，其性格趋于甜美、亮丽、芳香。

1. If there are more yellow elements in orange, the character tends to be sweet, bright and fragrant.

2、在橙色中混入小量的白，可使橙色的知觉趋于焦躁、无力。

2. Mixing a small amount of white in orange can make the perception of orange tend to be irritable and powerless.

四、绿色：绿色是具有黄色和蓝色两种成份的色。在绿色中，将黄色的扩张感和蓝色的收缩感相中庸，将黄色的温暖感与蓝色的寒冷感相抵消。这样使得绿色的性格为平和、安稳。是一种柔顺、恬静、潢足、优美的色。

4、 Green: green is a color with yellow and blue components. In green, the expansion of yellow and the contraction of blue are moderate, and the warmth of yellow is offset by the cold of blue. This makes the green character peaceful and stable. It is a kind of soft, quiet, decorative foot, beautiful color.

1、在绿色中黄的成份较多时，其性格就趋于活泼、友善，具有幼稚性。

1. When there are more yellow elements in green, the character tends to be lively, friendly and childish.

2、在绿色中加入少量的黑，其性格就趋于庄重、老练、成熟。

2. Add a small amount of black in green, its character tends to be solemn, sophisticated and mature.

3、在绿色中加入少量的白，其性格就趋于洁净、清爽、鲜嫩。

3. Add a small amount of white in green, its character tends to be clean, fresh and tender.

五、紫色：紫色的明度在有彩色的色料中是低的。紫色的低明度给人一种沉闷、神秘的感觉。

5、 Purple: the lightness of purple is low in colored pigments. The low lightness of purple gives people a dull and mysterious feeling.

1、在紫色中红的成份较多时，其知觉具有压抑感、威胁感。

1. When there are more red elements in purple, their perception has a sense of depression and threat.

2、在紫色中加入少量的黑，其感觉就趋于沉闷、伤感、恐怖。

2. Add a small amount of black in the purple, the feeling tends to be dull, sad, horror.

3、在紫色中加入白，可使紫色沉闷的性格消失，变得优雅、娇气，并充满女性的魅力。

3. Add white in purple, can make purple dull character disappear, become elegant, delicate, and full of feminine charm.

六、白色：白色的色感光明，性格朴实、纯洁、快乐。白色具有圣洁的不容侵犯性。如果在白色中加入其它任何色，都会影响其纯洁性，使其性格变的含蓄。

6、 White: the color sense of white is bright, and the character is simple, pure and happy. White is holy and inviolable. If you add any other color to white, it will affect its purity and make its character more implicit.

1、在白色中混入少量的红，就成为淡淡的粉色，鲜嫩而充满诱惑。

1. In the white mixed with a small amount of red, become a light pink, fresh and full of temptation.

2、在白色中混入少量的黄，则成为一种乳黄色，给人一种香腻的印象。

2. Mixed with a small amount of yellow in the white, it becomes a kind of milky yellow, giving people an impression of fragrant and greasy.

3、在白色中混入少量的蓝，给人感觉清冷、洁净。

3. In the white mixed with a small amount of blue, people feel cool and clean.

4、在白色中混入少量的橙，有一种干燥的气氛。

4. Mix a small amount of orange in the white, there is a dry atmosphere.

5、在白色中混入少量的绿，给人一种稚嫩、柔和的感觉。

5. In the white mixed with a small amount of green, give a feeling of tender, soft.

6、在白色中混入少量的紫，可诱导人联想到淡淡的芳香。

6. In the white mixed with a small amount of purple, can induce people to associate with the faint fragrance.