I. Expanding the Advantages of Foreign Countries

无论我们吃什么都会下认识的与地域联络起来，比方臭豆腐想起长沙，椰子想起海南，甘蔗自然是四川，阿胶想起东阿，这些都是植入我们大脑的美食地图，所以我们在做土特产包装盒的时分，一定要在这个特上做文章，针对外乡优势类目去做，这样才干获得战略上的胜利。

No matter what we eat, we will know how to connect with the region. For example, stinky tofu reminds us of Changsha, coconut reminds us of Hainan, sugarcane naturally reminds us of Sichuan, and Ejiao reminds us of Donga. These are all food maps implanted into our brains. So when we make local specialty packaging boxes, we must make articles on this special item and make brands according to foreign superiority categories, so that we can acquire them. Strategic victory.

这就请求我们在设计土特产包装盒的时分，一定要将产地做一个明显的区别性处置，将本人的产品，在和地域上得到比拟好的有机交融。

This requires us to make a distinctive disposal of the origin when designing local product packaging boxes, and to integrate our products well in brand and region.

二、土特产包装盒的趋向

2. Trend of Local Product Packaging Box

理想生活中，我们买恣意一样商品，都会征求朋友的意见，那么在土特产的营销中也是如此，我们很分明一个事实，南方人不吃辣，在没有熟人引荐的状况下，再好吃的辣的土特产，她们都不会吃，所以我们在做推行宣传的时分，一定要针对在外工作的本地人这个媒介，让他们帮你的产品宣传，这很多时分好过自觉的去投广告。

In our ideal life, when we buy arbitrary commodities, we will seek the opinions of our friends. So it is also true in the marketing of local products. We are very clear about the fact that people in the south do not eat spicy food. In the absence of acquaintances'recommendation, they will not eat any delicious spicy local products. Therefore, when we carry out propaganda, we must aim at the local people who work abroad. The media, let them help you publicize your products, this is much better than consciously to put in advertising.

明白了这个道理，那么我们在设计土特产包装盒的时分，就能够有选择性的参加一些让本地人比拟为思念的图片设计、引发在外地工作的本地人的怀旧情怀，进而带动他周边的人去购置，就仿佛如今自媒体的KOL一样。

Understand this truth, then when we design the packaging box of local products, we can selectively participate in some pictures which let local people compare to miss, arouse the nostalgia of local people working in the field, and then drive the people around him to buy, just like KOL from the media nowadays.

三、明白的认知感

3. Understanding Cognitive Sense

不晓得大家有没有这样的阅历，就是由于如今的土特产包装盒，自觉的去追求和设计感，有的时分，我看了半天，发现我基本就不晓得这个土特产包装盒里面是卖的什么东西的。

I don't know if you have such experience, because of the local product packaging box, consciously to pursue high quality and design sense, sometimes, I look at half a day, found that I basically do not know what is sold in this local product packaging box.