广告创意是指经过共同的技术手法或巧妙的广告创作脚本，更突出表现产品特性和内涵，并以此促进产品销售。它包含了广告活动中发明性的思想，只需是触及到发明新的方面，从战略、形象，到战术以及媒体的选择等，“创意”二字时间出新的计划上。
Advertising creativity refers to the common technical means or clever script of advertising creation, which highlights product characteristics and brand connotation, and thus promotes product sales. It contains innovative ideas in advertising activities, just touching on new aspects of innovation, from strategy, image, tactics and media selection, etc., and "creativity" is the word time to come up with new plans.
识标牌
Identify signs
说创意不能学，其实是不够理解创意过程中到底发作了什么。我曾重复回想本人那部长达8小时的舞台剧《如梦之梦》终究是怎样蹦出来的，思前想后，发现所谓灵感不过是汇合了早已存在于头脑中的那些‘刹那’。
To say that creativity can not be learned is actually not enough to understand what happened in the creative process. I have repeatedly recalled how my eight-hour stage play Dream of Dreams eventually jumped out. After thinking about it, I found that the so-called inspiration was just a combination of those "moments" that had already existed in my mind.
每一个创意都不是凭空冒出来的，而是来自内心的那台“创意电脑”。这电脑人人都有，贮存了几档案，潜在的创意就有几。创意是一场发现之旅。真正的创意得靠对档案的活化与恰当组合，对输入的资讯灵敏做出反响。“我们需求晓得从哪里能够找到这些事情，以及哪些事情可以跟哪些事情串联在一同。”
Every idea does not come out of nowhere, but from the heart of the "creative computer". This computer is available to everyone. It stores several files and has several potential innovations. Creativity is a journey of discovery. Real creativity depends on the activation and proper combination of archives, and the sensitive response to input information. "We need to know where we can find these things, and what things can be linked to what things."
于怎样组合存储档案，透露无妨下些“死功夫”，比方到任何都别忘了随身携带笔和纸、阅读时勤做笔记。数十年前美国创意写作学科开展的重要先驱多萝西娅·布兰德也说过这样的大实话：“养成在恣意地点、时间停止创作的习气”、“如今就开端写，只要写作，才会教人写作”。标识标牌广告创意也是一样。
As for how to assemble and store archives, experts have revealed that they might as well do some "dead work", such as taking pens and paper with them and taking notes frequently when reading in any central place. Dorothea Brand, an important pioneer of creative writing in the United States decades ago, also said such a big truth: "Develop the habit of stopping writing at random place and time", "Now start writing, as long as you write, you will teach writing". The same is true of logo advertising ideas.
手提袋儿乎应用于各类群众消费品的包装中，如服装鞋帽、烟酒、食品、家用电子产品、化装品等等，特别是作为礼品，手提袋则成为必不可少的包装用品，以无手提袋则不能称之为完好的礼品，这也是手提袋的需求方。
Handbags are almost used in the packaging of all kinds of consumer goods, such as clothing, shoes and hats, tobacco and alcohol, food, household electronics, cosmetics and so on. Especially as gifts, handbags have become indispensable packaging supplies. Even without handbags, they can not be called perfect gifts, which is also the demand side of handbags.
此外，还有完整出于宣传商品、企业，或者因某特定活动而产生的定向需求，如展会产品材料袋之类，需求遍及于各行各业，这样来看，手提袋市场需求还真是不容小觑。这就是印刷厂业务量含大量纸袋印刷的缘由。
In addition, there are also directional needs for propaganda products, enterprises, or specific activities, such as exhibition products, material bags and so on. The demand extends to all walks of life. In this way, the market demand for handbags can not be underestimated. This is the reason why the printing industry has a large volume of paper bag printing.
多数状况下，手提袋是作为其他商品的隶属品而非独立的商品存在，因而，手提袋市场需求量的几也同包装盒等产品一样，随着商品市场的变化而不时变化。经济不景气，其需求量可能就会有些降落，经济持续上升，则手提袋需求量也将水涨船高。
In most cases, handbags exist as subordinate products of other commodities rather than as independent commodities. Therefore, the market demand of handbags varies from time to time with the change of commodity market, just like that of packages and other products. In a recession, the demand for handbags may drop somewhat, and if the economy continues to rise, the demand for handbags will also rise.
如今，己经是名不虚传的包装大国，并且包装工业每年都以超越两位数的速度持续增长，虽然手提袋产品仅是包装工业中一个小小的门类，但面对一路看涨的需求，这样一个市场同样值得广阔的企业关注。
Nowadays, China has become a big packaging country, and the packaging industry continues to grow at a rate exceeding double digits every year. Although handbag products are only a small category of packaging industry, facing the rising demand all the way, such a market also deserves the attention of vast enterprises.
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