（1）手提袋方案思想性与单一性
(1) Ideology and simplicity of handbag scheme
文字排版方案自身并不是目的，方案是为了十分好的传达客户信息，一个胜利的文字排版，有必要明晰客户的目的，并深化去理解，察看，研讨与方案有关的方方面面。
Text typesetting scheme is not an end in itself. The purpose of the scheme is to convey customer information very well. For a successful typesetting, it is necessary to clarify the purpose of the client, and to deepen understanding, inspection and discussion of all aspects related to the scheme.
平面艺术只能在有限的篇幅内与读者触摸，这就需求文字排版版面有必要表现得单纯、精练。偏重单纯、精练，并不是单调、简单，而是信息的浓缩处置，内容的精练表达，是树立于新颖共同的艺术构思之少年宫的。因而版面的单纯化，既包含诉求内容的方案与提炼，又触及版面办法的构成技巧。
Graphic art can only be touched by readers in limited space, which requires that the typesetting layout should be simple and concise. Emphasizing simplicity and conciseness is not monotonous and simple, but the concentrated disposal of information. The concise expression of content is based on the new and common artistic conception of the Children's Palace. Therefore, the simplification of the layout not only includes the scheme and refinement of the content of the appeal, but also touches on the composition skills of the layout method.
（2）手提袋方案艺术性与装饰性
(2) Artistic and decorative design of handbag
文字版式方案的终目的是使信息有效地传达给受众、表现好诉求效果。要使文字版式十分好地为版面内容效劳，寻求合理的版面视觉言语十分重要。主题明晰后，版面方案和表现办法等则变成版面方案艺术的中心。版面方案和表现办法有必要契合主题思想，强化整体方案，只要这样才干取得版式方案共同的艺术价值。
The ultimate goal of text format scheme is to effectively convey information to the audience and to perform the best appeal effect. In order to make the text layout serve the layout content very well, it is very important to seek reasonable layout visual language. After the theme is clear, the layout scheme and expression method become the center of the layout art. It is necessary for layout scheme and expression method to conform to the theme idea and strengthen the overall scheme so as to achieve the common artistic value of layout scheme.
文字的版式方案已然要表现内容的主题思想，加强受众的留意力和了解力，又要美观大方，表现美学规则，做到内容与办法的共同。
The format of the text has to express the theme of the content, strengthen the audience's attention and understanding, but also beautiful and generous, the performance of aesthetic rules, so as to achieve the common content and methods.
（3）兴趣性与首创性
(3) Interest and originality
文字排版构成中的兴趣性，主要是指办法美的情境。它是一种生动性的版面视觉言语。版面充溢兴趣性，使传媒信息如虎添翼，起到了画龙点睛的传神功力，从而更吸收人，更感动人。兴趣功用可采用寓言、诙和谐表达等表现办法来取得。
Interest in typesetting mainly refers to the situation in which the method is beautiful. It is a vivid layout visual language. The layout is full of interest, which makes the media information like a tiger add wings, and plays a key role in the transmission of spirit, so as to attract more people and more moving. Interest function can be achieved by means of fable, humorous and harmonious expression.
首创性准绳本质上是突出特性化特征的准绳。
Initiative criterion is essentially the criterion that highlights the characteristics.
鲜明的特性，是文字排版构成的构思魂灵。在版面构成中多一点特性而少一些共性，多一点首创性而少一点普通性，才干博得消费者的喜爱。
The distinct characteristic is the soul of conception formed by typesetting. More features and less commonalities, more originality and less commonality in the composition of the layout can win the favor of consumers.
（4）整体性与谐和性
(4) Harmony of wholeness
文字排版构成是传达信息的桥梁，所追的圆满办法有必要契合主题的思想内容，这是版面构成的根基，只讲求表现办法而疏忽内容，或只求内容而短少艺术表现，版面都是不胜利的。
Character typesetting is a bridge to convey information. The perfect way to pursue it is necessary to match the ideological content of the theme. This is the foundation of the layout. The layout is not successful because it only emphasizes the expression method but neglects the content, or only seeks the content with little artistic expression.
偏重文字排版的谐和性准绳，也即是强化版面各种编排要素在版面中的结构以及颜色上的关联性。版面的文、图间整体布置与谐和的编排，可使版面具有次序美、条理美，从而取得更良好的视觉效果。
Focusing on the harmony criterion of text typesetting is to strengthen the structure and color correlation of various layout elements in the layout. The overall layout of the layout and the harmonious arrangement between the texts and pictures can make the layout orderly and orderly, so as to achieve better visual effect.
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