1、 Quantity and content. The fierce competition makes it more difficult for the company to publicize. To do well in the printing of publicity samples, we need accurate quantity and complete content. There are often some activities such as exhibitions. To achieve the purpose of publicity, we must grasp the quantity well and the content should be attractive enough. If the quantity is not accurate, it will lead to waste or publicity is not in place.

二、原料和规划。切忌一味的寻求档次，要根据企业和发放目标来确认原料的档次。一般来说，消费品对样本的要求比较高，而重工业产品相对来说要低许多，并且受众关于样本更为重视内容本身。有些服务行业例如房产中介，调整节奏更快，除了封面和企业介绍内容之外，房产信息根本就用是非活页样本。

2、 Raw materials and planning. Avoid blindly seeking grade, and confirm the grade of raw materials according to the enterprise and distribution target. Generally speaking, high-end consumer goods have higher requirements for samples, while heavy industrial products have much lower requirements, and the audience pays more attention to the content itself. In some service industries, such as real estate agency, the pace of adjustment is faster. In addition to the cover and enterprise introduction content, real estate information simply uses the right and wrong loose leaf sample.

高档礼盒包装印刷

High grade gift box packaging and printing

三、怎么发放。总体上，发放途径主要包括展会发放、途径推行以及产品夹藏。其中展会发放目标难于掌握，关于大众消费品类的综合性展会尤其困难。滥发造成极大糟蹋，精准发放又无法掌握消费目标，错过商机。就我看到的一些大众消费品的综合性展会来看，很多商家更重视产品本身的展现，而对样本发放则比较淡化。

3、 How to distribute. In general, the distribution channels mainly include exhibition distribution, channel implementation and product collection. Among them, it is difficult to grasp the target of exhibition distribution, especially the comprehensive exhibition on mass consumer goods. Excessive distribution results in great waste, while accurate distribution fails to grasp consumption targets and miss business opportunities. From the comprehensive exhibitions of some consumer goods I have seen, many businesses pay more attention to the display of products themselves, while the distribution of samples is relatively weak.

从作用来说，产品夹藏无疑是比较好的，发放作用为准确，可是关于发展潜在消费群体来说，比较有限，样本的传播路径并不抱负。途径推行比较复杂，有现实意义中的途径商，也有广告渠

In terms of function, the product collection is undoubtedly better, and the distribution function is accurate. However, the development of potential consumer groups is relatively limited, and the transmission path of samples is not ideal. The way to carry out is more complex, there are practical significance in the way of business, but also advertising channels

道例如微博等等，不过一般目标还是比较明确的，有利于扩大潜在消费群体。

However, the general goal is relatively clear, which is conducive to expanding potential consumer groups.

四、售后回访，这一过程很重要，也很有必要。

4、 After sales follow-up, this process is very important and necessary.