1、企业画册应当要有好的主题
1. Enterprise album should have a good theme
提炼主题是策划画册的步。主题是对生长策略、企业笼统策略、营销策略的提炼和畅通领悟。
Refining the theme is the first step in planning the album. The theme is the refining and understanding of brand growth strategy, enterprise general strategy and marketing strategy.
没有主题的提炼,那葡萄照样葡萄,酿出的不可能是有层次的葡萄酒,画册是机器的铺排,不是展现或许表明,更不是表达。
Without the theme of refining, the grape is still the same as the grape, which can not produce layered wine. The picture album is the layout of the machine, not the display, maybe not the expression.
2、企业画册必定有一个好的“导演”
2. Enterprise album must have a good director
一本好的画册就是一部的片子,故事的制作,节拍的控制,画面的抢眼等等,都很锻炼导演的水准。
A good picture album is an excellent film, the production of the story, the control of the beat, the eye-catching pictures and so on, all exercise the level of the director.
画册的架构,就是片子的架构。有好的架构的画册,就如片子有了节拍,画册有了“起、承、转、合”。
The structure of the album is the structure of the film. A picture book with a good structure is like a film with a beat and a picture book with "start, carry, turn, and combine".
画册设计
Brochure Design
3、企业画册要有构思
3. Enterprise picture book should have conception
好的构思不光归于杂志表达。
Good ideas don't just come from magazines.
好的构思相符画册表明战略,在什么地方都体现画册主题
Good ideas are in line with the strategy of the album, and the theme of the album is reflected everywhere
4、企业画册有过瘾的版式
4. The layout of enterprise album
犹如好的古装格局,要新不要旧。
It's like a good pattern of ancient costume, new but not old.
好的版式会留心对汗青的继承关连。
Good layout will pay attention to the inheritance of history.
好的版式会接纳化的倾向:留心留白,吸纳化的元素。
Good layout will accept the tendency of Internationalization: pay attention to the blank space and absorb the elements of internationalization.
5、企业画册必定要有摄影
5. Enterprise album must have photography
许多企业愿意花许多钱在产品研发上,而展现在画册上的倒是残次产品图片;
Many enterprises are willing to spend a lot of money on product research and development, but the pictures of defective products are displayed in the picture books;
今世企业的团队作战,在企业画册里很少得到体现。
The team operations of modern enterprises are rarely reflected in the enterprise picture books.
的企业画册在表达企业文化时,会创造出一些独特的个人图片。
Excellent enterprise album in the expression of corporate culture, will create some unique personal pictures.
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