在印刷职业中，常听到同行之间的一句慨叹话:“如今的印刷职业欠好混了”。诚然，跟着成都地区印刷厂数量的添加，印刷厂商之间的竞赛也愈加激烈，竞赛的表现形式无非就是互相打价格战。而价格战终究的成果就是商家之间同归于尽，印刷客户找不到真实合适自己产品的印刷厂家。
In the printing profession, often hear a lament between colleagues: "Today's printing profession is not good mix up." Indeed, with the increase of the number of printing factories in Chengdu, the competition among printing factories is becoming more and more fierce, and the form of competition is nothing more than price war. The ultimate result of the price war is that the merchants all die together, and the printing customers can not find the printing factories that are really suitable for their own products.
从今年6月份开端成都的印刷职业开端呈现疲软的状态，有的厂家一连好几天接不到一个印刷订单，更有甚者一个月都接不到一个订单。很多的小厂家已陆陆续续的关门，印刷技术工人也逐步返乡或者改行另谋活路。形成这一成果的终究原因是印刷厂商之间的恶性竞赛。有的厂家为了能赢得更多的客户，减少工人工资、选用劣质的印刷颜料、购买次等的印刷纸张、偷工减料的手段下降印刷本钱，给客户营造一个成都廉价印刷报价的假象；而很多的印刷客户，对产品的质量把控、印品数量要求不是并很严格，无形中就怂恿了不法印刷厂家的这种卑劣行为。
From June this year, the printing profession in Chengdu began to show a weak state. Some manufacturers did not receive a printing order for several days, or even a month. Many small factories have closed their doors one after another, and printing technicians are gradually returning home or finding a new way to live. The ultimate reason for this achievement is the vicious competition between printing companies. Some manufacturers in order to win more customers, reduce the wages of workers, choose inferior printing pigments, buy the second-class printing paper, jerry-building means to reduce printing costs, to create an illusion of Chengdu's cheapest printing quotation for customers; while many printing customers, the quality control of products, printing quantity requirements are not very strict, invisibly encouraged not. This despicable behaviour of French printers.
这种职业之间的恶性竞赛终究导致的成果将是印刷职业公信度的下降，印刷客户的流失和印刷人才的短缺。
This vicious competition between professions will eventually lead to the decline of the credibility of the Chengdu printing profession, the loss of printing customers and the shortage of printing talents.
1、手提袋规划思维
1. Planning Thought of Handbag
每一件印刷品的文字排版都是有其意图的，是为了更好的传播信息，起到更好的推行效果。要先确定客户的目的，深化了解客户的需求，然后依据研讨得出有用信息。
Every print typesetting has its own intention, in order to better disseminate information, play a better implementation effect. We should first determine the purpose of customers, deepen understanding of customer needs, and then draw useful information based on the discussion.
2、手提袋规划的篇幅精炼。
2. Refinement of the planning of handbag.
简练、单纯、不是单纯的简单和单一，而是信息的精炼和浓缩，是建立在新颖独特的构思。
Concise, simple, not simple and simple, but the refinement and concentration of information, is based on a novel and unique idea.
3、手提袋规划的装修艺术。
3. The decoration art of handbag planning.
手提袋规划的目的是传达给受众，到达佳的视觉和传播效果。 版面布局和表现形式等则成为版面规划艺术的中心，需求从这两个方面进行考虑修饰。
The purpose of handbag planning is to convey to the audience, to achieve the best visual and communication effect. Layout layout and form of expression have become the center of layout art, which needs to be considered and modified from these two aspects.
4、趣味性和独特性。
4. Interestingness and uniqueness.
版面不能呆板，需求有趣味性和独特性，活泼的版面可以为整个规划起到画蛇添足的效果。
Layout can not be rigid, the demand is interesting and unique, lively layout can play a role in the overall planning.
5、整体性与和谐性。
5. Integrity and harmony.
部分和整体的统一和谐，版面的文字、图片需求进行组织和谐，使其具有一种明晰的条理，有行的次序，然后得到更好的效果。
The unity and harmony between the part and the whole, the text and pictures of the page need to be organized harmoniously, so that it has a clear order, line order, and then get better results.
Xiaobian suggested that the printers in Chengdu should get rid of this price war misunderstanding, strictly control the quality of production, introduce advanced production equipment and technical personnel, and win the favor of customers with high-quality printing service, which is the absolute principle for the permanent development of the printing profession. More information about Jinan packaging and printing can be consulted by clicking on our official website: http://www.jindingyinshua.com/
