Before packaging design, do background research on the product, only know the detailed information of the product can maximize the value of the product!

②产品需求构造故事，每一个好的产品都有一个圆满的故事！

(2) The story of product demand construction. Every good product has a perfect story!

③情感与联想。设计师对包装做到耀眼并不困难，但是既要做到营造出情感和联想又不失产品和特征。在产品包装设计元素中，颜色冲击力强。产品包装所运用的颜色，会使消费者联想诱发各种情感，使心机发作改动。但运用颜色来激起人的情感时应服从颜色规律。

(3) Emotion and association. Designers are not difficult to make packaging dazzling, but they need to create emotions and associations without losing the brand and characteristics of the product. Among the elements of product packaging design, color has the strongest impact. The color used in product packaging will induce various emotions and change the mind of consumers. But when using color to arouse people's emotions, we should obey the law of color.

④吸收人目光是加强包装效果为首位思索要素。目光是人的认知活动的一种特征，是人对所知道事物的指向。吸收目光不是独立的过程，不管是在觉得、回想时都会表现出留意的特征。产品包装的文、图、色及外形，抵消费者来说都是一种“视觉元素”的刺激，而这些刺激物必需具有必定的别致形象特征才干惹起消费者的留意。

Absorbing people's eyes is the first consideration factor to strengthen packaging effect. Eyesight is a characteristic of human's cognitive activities, and it is the direction of what people know. Absorbing eyes is not an independent process. It shows the characteristics of attention whether in feeling or recalling. Product packaging text, graphics, color and shape, to consumers are a "visual element" of stimulation, and these stimuli must have a unique image characteristics in order to arouse consumers'attention.

⑤成功的消费品包装设计不只能惹起消费者情感和联想，并且还应当使消费者过目不忘。心机学以为回想是人对过去阅历过的事物重现。回想是心机进程的重要环节。根底进程包含识记、坚持、回想和再认。识记和坚持是条件;回想和再认是结果。只需识记、坚持巩固，回想和再认才会完成。所以产品包装设计要想让消费者记住，就必需表现产品鲜明个性特性，精巧、明晰的文、图、形象，同时还要反映产品文化特征，才会让消费者记住。

(5) Successful packaging design of consumer goods can not only arouse consumers'emotions and associations, but also make consumers remember. Psychokinetics holds that recalling is a reappearance of what one has experienced in the past. Recalling is an important part of the mental process. The underlying process includes memorization, persistence, recall and recognition. Memory and persistence are conditions; recall and recognition are results. Only by remembering, persisting in consolidation, can recall and recognition be completed. Therefore, product packaging design to let consumers remember, it is necessary to show the product's distinct personality characteristics, delicate, clear text, graphics, image, but also to reflect the product's cultural characteristics, in order to let consumers remember.

⑥工艺：例如常用工艺烫金、烫银、覆膜、UV、凹凸、压拱等。

Technologies: For example, common processes such as gold stamping, silver stamping, film coating, UV, concave and convex, arch pressing, etc.

好的包装会说话，盘绕产品去理解包装然后设计包装。这样的包装盒才是受大众喜欢的包装！

Good packaging speaks, coils the product to understand the packaging and then designs the packaging. Such packing boxes are popular packaging!