作为一名印刷设计师,不能只追求效果图的美观大气,还需要考虑到落地的难易程度,如果对纸张、油墨和印刷工艺不了解,在实际生产过程中往往会出现很多意想不到的困难.
As a printing designer, we should not only pursue the beautiful atmosphere of the effect map, but also consider the difficulty of landing. If we do not understand the paper, ink and printing technology, there will be many unexpected difficulties in the actual production process.
一大要素：纸张
First element: paper
设计师在设计好文件时，应该考虑到用什么材料的纸张作为承印，纸张的不同会给人不同的感受，一般常见的纸张有：亚光纸、光面纸、特种纸等；
When designing a good document, designers should consider what kind of material paper is used for printing. Different paper will give people different feelings. Generally, the most common paper is Matt paper, glossy paper, special paper, etc.
不同纸张对油墨的表现会存在一些不同，如粗面纸会吸收油墨，多用于报纸类印刷；
Different paper will have some differences in the performance of ink, such as rough paper will absorb ink, mostly used for newspaper printing;
光面纸几乎不吸收油墨，油墨干化在纸上，光线不同给人的视觉感受也不同，这种多用于外包装、画册类印刷品；
Smooth paper absorbs almost no ink. Ink dries on paper. Different light gives people different visual perception. This kind of paper is mostly used for packaging and picture album printing.
特种纸多以镀金、镀银类为主，其表面有金属质感，多用于包装、彩页等印刷品的生产；
Special paper is mainly gold-plated and silver-plated, and its surface has a metallic texture. It is mostly used in the production of high-grade packaging, color pages and other printed products.
第二大要素：油墨
The second key element: ink
设计效果图在电脑上以RGB颜色类型展示，而印刷品采用的是CMYK类型，CMYK为油墨色，所以在设计文件时尽量采用CMYK颜色模式。
The design effect drawing is displayed in RGB color type on the computer, while the printed matter is CMYK type, CMYK is ink color, so CMYK color mode is used as far as possible in the design of documents.
设计的文件需要考虑油墨实际效果，如多少色值的颜色符合设计师想要的颜色，CMYK在调节时需要注意；
Design documents need to consider the actual effect of the ink, such as how many color values of the color meet the designer's desired color, CMYK in the adjustment of attention;
第三大要素：工艺
The third key element is technology.
印刷工艺很多，有烫金烫银，过UV，压印等等，工艺的不同对消费者感受为明显，设计师不仅仅需要考虑成本，还需要注意工艺特点，以确保印刷出来的产品能够满足客户的需求。
There are many printing processes, such as bronzing, silver stamping, UV, embossing and so on. Different processes have the most obvious impression on consumers. Designers not only need to consider the cost, but also need to pay attention to the process characteristics to ensure that the printed products can meet the needs of customers.
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