Propaganda brochure is the foreword of enterprise's publicity to the outside world. It is an important window and platform for enterprises to display their own brand culture and brand to the public. It is also an important carrier for enterprises to carry out self-packaging. It is the thorn and face of enterprises and represents the image of enterprises. So, when we get the brochure, how should we check whether a brochure is good or bad? How can we judge whether a brochure is good or bad? Now let's give a brief analysis.

　　一，内容纲要的设置科学合理且条理明晰，这是企业宣扬册的中心与灵魂，的企业宣扬册能有效招引读者或潜在客户，有着杰出的广告效应，能快速促进读者或潜在客户与企业之间的协作，水平一般的企业宣扬册只是宣扬了自己，让读者或顾客了解企业，却不一定能快速促进读者或潜在客户与企业之间进行协作。

　　Firstly, the content outline is scientific, reasonable and clear, which is the core and soul of enterprise brochure. Excellent enterprise brochure can effectively attract readers or potential customers, has outstanding advertising effect, can quickly promote the collaboration between readers or potential customers and enterprises. The average enterprise brochure only publicizes itself, let readers or customers understand the enterprise, but It does not necessarily facilitate collaboration between readers or potential customers and enterprises quickly.

　　一般小规模的企业宣扬册或许画面较美印刷精巧，一味表达自己产品，文字图片的叠加却不一定能明晰有效地宣扬自己，更无法让读者或是潜在顾客快速了解企业然后发生协作。有了科学合理的内容设置，而且内容纲要条理明晰，那么怎么制做才能得到读者认可，进而感动读者促进协作呢？这就需要满足二个条件。

　　Generally, small-scale enterprise brochures may have beautiful pictures and delicate printing, blindly expressing their products, but the superposition of words and pictures may not clearly and effectively promote themselves, let alone readers or potential customers quickly understand the enterprise and then collaborate. With scientific and reasonable content settings and clear content outlines, how can we get the reader's approval and then move the reader to promote collaboration? This requires two conditions.

　　第二，怎么才能得到读者的认可，进而感动读者促进协作。

　　Secondly, how to get the reader's approval, and then move the reader to promote collaboration.

　　宣扬册内容应该能反映出企业满足的优势与亮点，什么叫企业的优势与亮点？这主要是看企业宣扬册的目的是什么。假如企业的宣扬册是用来招引其他的企业或是某些特定人群进行加盟与协作，则优势与亮点应体现在企业强大的归纳实力、的技能与研发力气、极有竞争力的产品、的运营形式、的运营管理团队、杰出而可行的企业前景与战略规划、为加盟者能带来招引眼球又切实可行的利好。宣扬册的全体版面在编辑设计上应大气上档次，艺术美感。一般，一本企业宣扬册或画册，读者往往不会专心文字内容，而是更喜爱直观的图片。图片一定是读者早看到的部分，也是招引眼球的部分，要能突出主题，相素明晰美观大气，同时图片与文字的摆放方法应留意变化，不能每页摆放方法相同。

　　The content of the brochure should reflect the advantages and highlights that enterprises meet. What are the advantages and highlights of enterprises? This mainly depends on the purpose of the brochure. If the publicity brochure is used to attract other enterprises or certain specific groups to join and cooperate, the advantages and highlights should be reflected in the strong inductive strength of enterprises, strong skills and R&D strength, highly competitive products, advanced operation forms, excellent operation management team, outstanding and feasible enterprise prospects and strategic planning, which can bring recruits to the franchisee. Eye-catching and practical advantages. The whole layout of the publicity brochure should be high-end and high-grade in editing and design, with a strong sense of artistic beauty. In general, a business publicity brochure or picture album, readers often do not focus on the text content first, but prefer intuitive pictures. Pictures must be the earliest part of the reader's eyes, but also the most eye-catching part, to highlight the theme, clear and beautiful atmosphere, while pictures and text placement methods should pay attention to changes, absolutely can not be placed in the same way on every page.

　　咱们这儿讲的宣扬册的好坏不是表面上直观看上去的好与坏。咱们这儿表达的是内容的招引客户直观的视觉感触，做工的精巧，视觉效果的传达都能让客户更加了解这个企业，也要学会点评宣扬册的好坏，提出名贵主张，多加改正，做出更精巧的宣扬册。

　　The quality of the brochure we are talking about here is not good or bad on the surface. What we are expressing here is the most intuitive visual feeling of the content to attract customers, the exquisite workmanship and the transmission of visual effects can make customers understand the enterprise better. We should also learn to comment on the quality of the brochure, put forward valuable proposals, make more corrections and make more exquisite brochures.