关于设计师来说，海报设计是件冲动人心的事情，由于海报的表现方式多种多样，题材宽广，限制较少，强调创意及视觉言语，点线面、图片和文字能够灵敏分离地应用，而且也注重平面构成及颜色构成。能够说，海报设计是平面设计的集大成者。但有时正是其表现方式过于宽广，反而使到我们在动手时有点无所适从。海报是一种依托二维视觉关系中的图形来传达视觉信息的艺术款式。在当代社会中，海报的开展特性和表达特征使其有了不同以往的魅力，而海报所运用的方式言语也曾经日益成为全球性的交流言语。但是海报设计却都是紧抓受众眼球，有力地传达目的信息的。详细说来就是必需遵照以下几条简单的规律：
As far as designers are concerned, poster design is absolutely an exciting thing. Because posters have a variety of ways of expression, wide subject matter and less restrictions, they emphasize creativity and visual language. They can be applied sensitively and separately in dots, lines, pictures and words, and also pay attention to the composition of plane and color. It can be said that poster design is the master of graphic design. But sometimes it's just the way it's manifested that is too broad, which makes us a little confused when we start. Poster is a kind of art style relying on two-dimensional visual relationship graphics to convey visual information. In the contemporary society, the development and expression characteristics of posters make them more attractive than before, and the way language used by posters has increasingly become a global language of communication. However, excellent poster design is to grasp the audience's eyes, effectively convey the purpose of the message. In detail, it is necessary to follow the following simple rules:
1. 明白目的
1. Understanding the purpose
目的会因被展现的状况、性质、内容以及企图而异。海报设计就是为了传达目的信息，刺激受众。假如连目的都不是很明白的话，就很难设计出契合目的受众心理的海报。又何谈诱导其做出预期的反响。在开端准备海报之前，要肯定是设计给谁看？希望看过海报之后的人做些什么……一切的都取决于海报设计的风格。
The purpose will vary according to the situation, nature, content and attempt presented. Poster design is for the purpose of conveying information and stimulating the audience. If the purpose is not very clear, it is difficult to design a poster that fits the psychology of the target audience. What about inducing them to make the anticipated response? Before you begin to prepare the poster, you have to be sure who is the design for? Hope to see what people do after the poster... Everything depends on the style of poster design.
2. 要具备的规划和版式
2. Excellent planning and format
海报坐着的画布就是一片洁白的空间。要以一种逻辑的方式从一个简约的框架到另外一个，过客的留意力。能够试着用一个不寻常且吸收眼球的方式来完成这些。要在其别人的海报中寻觅适宜的框架，多多自创他们的办法。后就是要切记不要用小于24号的字，并且要确保中心观念可以一眼被发现。
The canvas on which the poster sits is a white space. In a logical way, from one simple framework to another, to guide the attention of the passers-by. Be able to try to accomplish these leads in an unusual and eye-catching way. Find the right framework in other people's posters and create their own ways. Finally, remember not to use words less than 24, and make sure that the central idea can be found at a glance.
3. 内容很重要，但必需简明
3. Content is important, but it must be concise.
海报上的每局部内容都要盘绕中心机想展开。内容必需表达明晰精确，话语简约，由于海报受固有空间的限制，所以后者关于制造海报特别重要。将的绘画素材引入到海报当中，有时分可以使原本令人困惑杂乱无章的数据转变成谐和分歧且令人信服的故事，一张认真制造的表格或插图常常比长篇文字说得更分明。并非运用高难的艺术效果去表达。要从宏观外表和微观细节两方面来看插图。
Every part of the poster should be coiled around the central machine to unfold. The content must be clear and precise, and the words should be concise. Because the poster is limited by the inherent space, the latter is particularly important in making posters. By introducing first-class painting materials into posters, sometimes confusing and disorderly data can be transformed into harmonious, divergent and convincing stories. A carefully manufactured form or illustration often speaks more clearly than a long text. It is not the use of difficult artistic effects to express. The illustrations should be viewed in terms of both macro-appearance and micro-details.
4. 海报设计要表现制造者的个性
4. Excellent poster design reflects the personality of the manufacturer
海报不同于单调、板滞、人性化不强的论文。设计者应该把海报当成是本人个性魅力的延伸，经过它去吸收路人，使得他们想要深化阅读或是直接与你交谈。
Posters are different from monotonous, dull and humanistic papers. Designers should think of posters as an extension of their personal charm, through which they can absorb passers-by and make them want to deepen their reading or talk to you directly.
5. 海报的影响必定会持续到以后
5. The impact of good posters will continue to be felt in the future.
为制造海报付出了相当大的努力后，不要希望在做演讲的当天就取得大的影响，由于这需求好的演讲者和观众的互动。要经过努力吸收观众，一名认真阅读的观众会吸收到其别人。
After a considerable effort to make posters, don't expect to have the greatest impact on the day you give a speech, because it requires good interaction between the speaker and the audience. After trying to attract the audience, a serious reader will absorb others.
Thank you for your reading and watching. The wonderful content of this article comes from: Jinan Packaging Printing will have more wonderful content to continue to show you. For more details, please click: http://www.jindingyinshua.com.
