Among the factors leading to serious stagnation of income growth, the dominant enterprise album design status constraint is prominent and common. It refers to that when facing the challenges brought by new low-cost competitors, or when consumers' value judgment of product characteristics changes greatly, the enterprise album design company can not make a correct and effective response. In our case sample, nearly a quarter of the stagnation factors belong to this basic strategic problem.

企业画册设计形象设计怎样下手?

How to start the image design of enterprise album design?

企业画册似乎是一个简单的宣传册，但它需要在设计过程中的一些技能。如果你想充分发挥一个企业的实力，你必须先仔细考虑画册设计。那么，企业画册设计法应该注意什么呢？

Enterprise album seems to be a simple brochure, but it needs some skills in the design process. If you want to give full play to the brand strength of an enterprise, you must first carefully consider the album design. So, what should be paid attention to in the design of enterprise album?

企业画册设计方法都注重哪些内容

What do the design methods of enterprise album pay attention to

企业画册设计方法的内容是什么？

What is the content of enterprise album design method?

一种方法是收集全 面的画册设计材料

One way is to collect comprehensive album design materials

收集所有关于企业产品、、客户、市场和竞争对手的相关资料，以便更准确地了解精致画册设计的装饰内容，并确保内容是客户想要阅读的。

Collect all relevant information about enterprise products, brands, customers, markets and competitors, so as to more accurately understand the decoration content of exquisite album design, and ensure that the content is what customers want to read.

                                     

二种方法是创造性设计

The second method is creative design

在画册，的制作中，我们应该关注画册设计，不断提升每个画册，的独特性和个性，将创意设计理念融入到版面设计中，为读者构建一幅画面。

In the professional production of album, we should pay attention to the album design, constantly improve the uniqueness and personality of each album, integrate the creative design concept into the layout design, and build a picture for readers.

第三种方法是写精美的文案

The third way is to write a good copy

画册；上图片的文字描述画册制作的背景介绍，也就是画册版画册；文案所做的开篇序言，是我们对画册人和事的情感表达，追求文案中真实的情感，文案需要符合画册设计，的图片内容，各章节之间有关联，所以需要认真构思文案。

Picture album: the text on the picture describes the background of picture album production, that is, picture album and print album; the opening preface of the copy is our emotional expression of people and things in the picture album, and the pursuit of the real emotion in the copy. The copy needs to conform to the design of the picture album, the content of the picture, and the relationship between the chapters, so we need to seriously conceive the copy.

第四种方法是重视画册的约束过程

The fourth method is to pay attention to the binding process of the album

设计稿确认后，需要批量印刷，装订成册。按照既定的“画册设计Plan”完成印刷，加工成书。我们需要事先知道画册装订法及其优缺点，也许还需要知道一些特殊的制作技术

After the design draft is confirmed, it needs to be printed in batches and bound into a volume. According to the established "picture book design plan" to complete the printing, processing into books. We need to know the book binding method and its advantages and disadvantages in advance. Maybe we also need to know some special production techniques

但就在这段时间内，企业画册设计出现变数。当时，苏联外汇很吃紧，于是它开始向繁荣的商品市场倾 销自己国内产岀的铝。3年内，苏联的铝出口量飙升了5倍多，导致企业画册设计制品下跌了30%以上，达到有史以来低限的(剔除通胀因素后)水平。在此期间，美铝公司溢价被削减，收入下降到原来的95%，利润则猛跌近80%当然，与其崩溃一样出乎人们意料的是。

However, during this period of time, the design of enterprise album has changed. At that time, the Soviet Union was very tight in foreign exchange, so it began to dump its domestic aluminum to the prosperous international commodity market. Within three years, the Soviet Union's aluminum export volume soared more than five times, resulting in the price of enterprise album design products falling by more than 30%, reaching the lowest price level (excluding inflation factor) ever. During this period, Alcoa's price premium was cut, its revenue fell to 95%, and its profit plummeted nearly 80%. Of course, as unexpected as its collapse, Alcoa's price premium was reduced.