Album design is a key way for a company to show its products and brand image. Album design has a certain number of pieces, can install more complete company information, can help customers quickly grasp the company, grasp the goods. What kind of album design can attract people?

一本高品质的公司画册设计出去并不易，这正中间要考虑到许多的要素。例如它必须考虑到设计规定、图案设计、色彩、合理布局、设计风格、包装印刷、成本费等。

It's not easy to design a high-quality Company album, which needs to consider many factors. For example, it must consider design rules, pattern design, color, reasonable layout, design style, packaging and printing, cost, etc.

1、画册要反映企业整体实力

1. The picture album should reflect the overall strength of the enterprise

设计务必反映事情的真实有效；根据对企业的掌握，剖析和了解公司文化、精神实质、核心理念、优点等。根据界面、文本、原材料的设计，从好几个层面呈现企业的整体实力。修复企业整体实力；要需注意防止和别的知名类同，不必效仿他人的设计。

Design must reflect the truth and effectiveness of things; according to the grasp of the enterprise, analyze and understand the company's culture, spiritual essence, core ideas, advantages, etc. According to the design of interface, text and raw materials, the overall strength of the enterprise is presented from several levels. Repair the overall strength of the enterprise; pay attention to prevent from being similar to other well-known brands, and do not have to follow the design of others.

2、一针见血

2. To the point

文学作家或电影导演有数十万字或120分鐘的時间来叙述小故事，而宣传册的文字和网页页面十分比较有限。因而，创新型人才应习惯致力于思维模式，并把握住关键作出大文章内容。

Literary writers or film directors have hundreds of thousands of words or 120 minutes to narrate small stories, while the text and web pages of brochures are very limited. Therefore, innovative talents should be used to thinking mode, and grasp the key to make a big article.

3、画册能够处理顾客难题

3. The album can deal with customers' problems

顾客参照设计企业的设计指南来表明自身的要求，那麼做为承包方的设计企业，就需要立在顾客的视角考虑到：例如销售市场需要什么？我觉得表达什么？应当给顾客看啥？等一下。也要从消费者的视角来设计构思画册的设计风格和內容。

Customers refer to the design guidelines of design enterprises to express their own requirements. As a contractor, design enterprises need to consider from the perspective of customers: for example, what does the sales market need? What do I feel express? What should be shown to customers? wait a minute. We should also design and conceive the design style and content of the album from the perspective of consumers.
                                         

4、简洁明了

4. Simple and clear

顾客把宣传册当作是一种方式而不是目地，做为协作管理决策的参照。并且，在大部分状况下，阅读者处于被动地接受画册中传送的信息，而且越非常容易被认知人体器官消化吸收，就越有可能入侵他的在潜意识中。不必看低阅读者了解和剖析信息的能力，尤其是这些沒有过多時间思索这种念头的高級领 导者。因而，艺术创意应当简易易想到。

Customers regard brochures as a way, not a destination, as a reference for collaborative management decisions. Moreover, in most cases, the reader is passively accepting the information transmitted in the picture album, and the more easily it is digested and absorbed by cognitive human organs, the more likely it is to invade his subconscious mind. Don't look at the ability of readers to understand and analyze information, especially those senior leaders who don't have much time to think about it. Therefore, artistic creativity should be simple and easy to think of.

5、美工设计设计

5. Art design

画册要想在销售市场上出类拔萃，就务必了解到知名与众不同的质量、设计风格和感情，并在设计相册图片的全过程中融进知名的艺术创意点和表达形式。例如适度的留白艺术、点线面构图法、图象纹路等平面图技术性，让相册图片具备唯 一性和独特性，优异的相册图片一定是独特的。

If the album wants to be outstanding in the sales market, it is necessary to understand the distinctive quality, design style and feelings of famous brands, and integrate the artistic creativity and expression forms of famous brands in the whole process of designing album pictures. For example, the appropriate blank art, point line surface composition, image texture solution and other technical aspects of the plane, so that the album pictures have uniqueness and uniqueness, excellent album pictures must be unique.

自然要搞好画册的设计，大家必须大量的考虑到，如对画册內容的真实有效和辨识度，构造分配的合理化，及其照片、文本、声调等的设计方法，这种都规定设计师依据具体必须，不断进步自身提升设计能力和素养，那样才可以设计出一本高品质的公司画册，那样的公司画册才更为吸引人。

Naturally, if we want to do a good job in the design of the album, we must take a lot of consideration, such as the authenticity, effectiveness and recognition of the content of the album, the rationalization of the structure and distribution, and the design methods of photos, texts and tones. All these require that designers should constantly improve their design ability and professional quality according to the specific requirements, so that they can design a high-quality Company album, That kind of Company album is more attractive.