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画册还不会设计?你不知道这6个知识点!

来源:http://www.jindingyinshua.com   日期:2021-05-14

画册的设计和制作,相比于书籍来说没那么复杂。毕竟从目的性来看,画册的商业性比书籍的强。所以画册的主要作用在于宣传、产品,它会随着、产品的更新而更改画册内容。

The design and production of picture books are less complicated than books. After all, from the perspective of purpose, the commercial nature of picture books is stronger than that of books. Therefore, the main function of the album is to publicize the brand and products. It will change the contents of the album with the updating of the brand and products.
而装订方式基本是以平装方式去制作,毕竟印刷成本低,甲方的接受度也较高。当然也会有舍得花钱的甲方去定制更精美高档的画册。下面我们来看看,设计一本画册主要需要哪些页面内容组成。相信下面的总结对于没接触过画册设计的小伙伴非常友好,喜欢的话记得转发分享哦!
And the binding method is basically made in paperback. After all, the printing cost is low, and the acceptance of Party A is also high. Of course, there will also be Party A who is willing to spend money to customize more exquisite and high-end picture books. Now let's take a look at what page content is needed to design an album. I believe the following summary is very friendly for those who have not been in touch with album design. If you like, please remember to forward and share!
01#封面封底
01 front and back cover
是封面和封底,封面主要放置画册的名称、logo和企业公司名,而封底一般是联系方式,这也是大部分企业需要展示的信息。
The first is the front cover and the back cover. The front cover mainly includes the name of the album, the brand logo and the company name, while the back cover is generally the contact information, which is also the information most enterprises need to display.
02#环衬页
02 ring lining
然后是环衬页,环衬页一般放置logo,又或者是slogan,甚是企业简介、目录的文案内容。
Then there is the ring lining page. The ring lining page generally places the logo, slogan, or even the copy content of the company profile and directory.
03#扉页
03 title page
接着是扉页,扉页会放一些领导或者企业的寄语、就像前言一样。当然也有画册是不需要前言的,直接就是进入目录页或内容页。
Then there is the title page, which will put some messages from leaders or enterprises, just like the preface. Of course, there are also albums that do not need a foreword, but directly go to the contents page or the contents page.
04#目录页
04 contents page
目录页能起到检索画册的功能,一般以简洁版式为主。但并不是所有画册都需要目录,如果内容较多,就需要目录来帮助翻阅画册。关于目录页的版式,会有这几种样式参考。
Directory page can play the function of retrieving picture books, and is generally based on concise layout. However, not all picture albums need a catalog. If there is more content, you need a catalog to help you look through the picture albums. About the layout of the table of contents page, there are several styles for reference.
济南画册印刷
★ 常规排列:
Conventional arrangement:
目录设计不能过于花俏,通过分栏依次将目录信息排列,需要注意信息的逻辑和主次关系,还有留白的运用。这种常规的布局也是更常见的目录做法。
Directory design should not be too fancy, through the column will be directory information in turn, we need to pay attention to the logic of information and primary and secondary relations, as well as the use of white space. This conventional layout is also the most common directory approach.
★ 放大数字:
Digital amplification:
如果想要版面更加灵活,我们可以从页码数字进行设计,以放大数字或加粗的对比形式来区分信息,提高画面的跳跃率和层次感。
If we want to make the layout more flexible, we can design from the page numbers to distinguish information in the form of enlarged numbers or bold contrast, so as to improve the jump rate and level sense of the picture.
★ 运用色块:
Use color block:
又或者结合色块,形成面。色块不但有填充版面空洞问题,还有区分突出的作用。
Or combined with color block to form surface. Color block can not only fill the holes in the layout, but also distinguish the prominent role.
★ 线的使用:
Use of cable:
“线”在版式中的作用主要表现为:表示强调、明确分隔、视觉引导和丰富画面等。从某种意义上来说版式设计就是点线面的游戏,适当添加线条,不但让版面不再单调,反而具有活力和时尚感,让你的设计更加分。在画面中使用线,既有功能性又有审美性,但是不要为了加线而给版面画蛇添足。
The main functions of "line" in layout are: emphasis, clear separation, visual guidance and rich pictures. In a sense, layout design is a game of points, lines and surfaces. Adding lines appropriately will not only make the layout no longer monotonous, but also make it energetic and fashionable, which will make your design more valuable. The use of line in the screen, both functional and aesthetic, but do not add lines to the layout.
05#章节页
Chapter page
如果一本画册包含很多个栏目,内容比较多,就需要通过章节页区分不同栏目内容,这样更方便阅读,提高信息的传达度。
If a picture album contains many columns with more content, we need to distinguish the contents of different columns through chapter pages, which is more convenient to read and improve the communication degree of information.
所以章节页可以使用颜色来区分内容,例如单色或渐变色,再结合序号、章节的标题简介,又或者是具有代表性的,甚可以尝试创建一个有吸引力的字体或图形,也能给章节页带来全新的视觉效果,少给客户的感觉是有经过思考和设计过的。
So the chapter page can use color to distinguish content, such as monochrome or gradient color, combined with serial number, chapter title introduction, or representative, or even try to create an attractive font or graphics, can also bring a new visual effect to the chapter page, at least give customers the feeling of thinking and design.
06#内容页
06 content page
那么内容页的编排,也要考虑信息量的多少,信息多的情况下,可以借助网格划分信息的区域,适当留一下白;信息少需要就利用图像图形,或者色块来提升版面率和图版率,尽量让单调的画面更灵活。
Then the layout of the content page should also consider the amount of information. In the case of more information, you can use the grid to divide the information area and leave some white space appropriately; Less information needs to use images, graphics, or color blocks to improve the layout rate and plate rate, try to make the monotonous picture more flexible.
以上的精彩内容都是小编为大家精心编写,如果您有更多的知识与我们分享,欢迎在网站中留言介绍:济南画册印刷http://www.jindingyinshua.com
If you have more knowledge to share with us, welcome to leave a message on the website: Jinan album printing http://www.jindingyinshua.com