1、信息原则
1. Information principle
宣传册印刷设计过程中的信息主要有企业信息、产品信息、市场大环境信息、行业生存环境信息等。设计人员要、充分、正确和可靠地掌握与设计有关的各种信息。并且运用这些信息来正确引导宣传册印刷的方案与详细设计，并使宣传册设计不断改进和提高。
The information in the process of brochure printing design mainly includes enterprise information, product information, market environment information, industry survival environment information, etc. Designers should master all kinds of information related to design comprehensively, fully, correctly and reliably. And use these information to correctly guide the scheme and detailed design of brochure printing, and make the brochure design constantly improve and improve.
2、需求原则
2. Demand principle
宣传册印刷的要求来自于受众和客户需求，因此做好前期调研。因为如果印前不考虑客观需求的话就很容易造成宣传册的积压和浪费，因此做好前期调研。此外，还要考虑市场变化的需求，要与时俱进。
The requirements of brochure printing come from the needs of the audience and customers, so the preliminary research should be done well. Because if we don't consider the objective needs before printing, it is easy to cause the backlog and waste of brochures, so we should do a good job in the preliminary research. In addition, we should also consider the changing needs of the market and keep pace with the times.
3、创新原则
3. Innovation principle
爱美之心人皆有之，宣传册印刷设计人员的大胆创新。有利于冲破各种传统设计观念的束缚，使印刷出来的宣传册更加吸引受众目光。
Everyone has the heart to love beauty, which is the bold innovation of brochure printing designers. It is helpful to break through the shackles of various traditional design concepts and make the printed brochures more attractive to the audience.
4、优化原则
4. Optimization principle
所谓的优化原则包括宣传册印刷设备的优化、设计方案的优化、营销模式的优化、服务形式的优化等。
The so-called optimization principles include the optimization of brochure printing equipment, design scheme, marketing mode and service form.
5、简化原则
5. Simplification principle
在确保宣传册印刷质量的前提下，应力求设计出的产品简化。以降低印刷成本，并确保质量。
On the premise of ensuring the printing quality of brochures, we should strive to simplify the designed products. To reduce printing costs and ensure quality.
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