2018年，全球印刷业在商业印刷领域遭受重创，破产倒闭退出成为行业的基本面。然而，随着数字印刷、个性化印刷、电子印刷等显露生机，印刷行业发展趋势已经发生深刻的变化。
In 2018, the global printing industry suffered heavy losses in the field of commercial printing. Bankruptcy, bankruptcy and withdrawal became the basic aspect of the industry. However, with the emergence of digital printing, personalized printing and electronic printing, the development trend of printing industry has undergone profound changes.
美国赢船公司的一份分析报告表明，2019年，印刷企业面对的形势仍然严峻，但印刷行业新趋势渐趋明朗。
According to an analysis report by Winner Shipping Company of the United States, the situation faced by printing enterprises in 2019 is still grim, but the new trend of printing industry is becoming clear.
企业核心竞争力转移
Transfer of the Core Competitive Power of Enterprises
研究数据显示，2019年印刷企业的核心竞争力将体现在数字印刷、大幅面印刷及胶印等方面。提供数字印刷、胶印、创意服务的印刷企业业务增长速度高于平均增速。备受关注的网络在线印刷服务则未进前三。
Research data show that the core competitiveness of printing enterprises in 2019 will be reflected in digital printing, large-scale printing and offset printing. The business growth rate of printing enterprises providing digital printing, offset printing and creative services is higher than the average growth rate. The online printing service, which attracts much attention, is not in the top three.
在对“2019年印刷业务中预计哪3项增长*快”的回答中，62.3%的商业印刷企业倾向于数字印刷业务，39%选择大幅面印刷业务，26%的商业印企选择了胶印。网络在线印刷服务与创意服务选择率均为19.5%,市场服务、标签印刷、仓储服务、后加工与物流服务居于末位，选择率为
In the answer to "which three growth * fast in the printing business in 2019", 62.3% of commercial printing enterprises prefer digital printing, 39% choose large-format printing and 26% choose offset printing. The selection rates of online printing services and creative services are 19.5%. Market services, label printing, warehousing services, post-processing and logistics services are in the last place, and the selection rate is 19.5%.
多样化增值服务成为新的赢利增长点
Diversified value-added services become a new profit growth point
市场竞争的加剧将导致2019年的全球印刷业出现另一种趋势：专注于创造、引入、培育增值产品及服务，寻求传统业务之外的利润增长点。
The intensification of market competition will lead to another trend in the global printing industry in 2019: focusing on creating, introducing and nurturing value-added products and services, and seeking profit growth points beyond traditional business.
在印前环节，把创新观念与创新内容结合，根据现代印刷产品内容数字化属性的可扩展性，对内容资源进行深层次的开发利用，通过内容的数字化为客户提供高品质的多元化产品，例如可变数据印刷与按需印刷等，可以帮助印刷企业在有限的客户资源上开发更多的业务。
In the pre-press stage, the combination of innovative concepts and innovative content, the deep development and utilization of content resources according to the extensibility of digital attributes of modern printing products, and the provision of high-quality diversified products for customers through content digitization, such as variable data printing and on-demand printing, can help printing enterprises to develop more on limited customer resources. Business.
在印后环节，研究表明，2019年印后工艺将逐渐向多样化与复杂化发展。
In the post-press process, the research shows that the post-press process will gradually diversify and complicate in 2019.
赢利增长型企业越来越倚靠数字印刷
Increasingly, profit-making enterprises rely on digital printing
根据企业赢利情况，美国赢船公司将印刷企业分为增长型、持平型与下降型，分析不同类型企业每天使用印刷设备的情况。数据显示，赢利增长型与持平型的印刷企业在数字印刷设备的使用率上明显高于下降型印刷企业，仅在传统胶印设备上，下降型印刷企业的使用时长略高于增长型与持平型印刷企业。
According to the profitability of enterprises, American Winning Ship Company divides printing enterprises into growth, flat and decline types, and analyses the daily use of printing equipment by different types of enterprises. The data show that the utilization rate of digital printing equipment of profit-making growth and flat printing enterprises is significantly higher than that of decline printing enterprises. Only in traditional offset printing equipment, the use time of decline printing enterprises is slightly longer than that of growth and flat printing enterprises.
在数字印刷设备中，数字黑白大幅面打印机的使用时长分别为增长型印刷企业5.5小时，持平型3.5小时，下降型仅为1小时；数字高速色粉型卷筒纸印刷机的使用时长为增长型印刷企业7小时，下降型企业则为0.在胶印设备上，下降型印刷企业平均每天使用胶印设备近9个小时，比增长型与持平型印刷企业多出2个小时左右。
In digital printing equipment, the use time of digital black-and-white large format printer is 5.5 hours for growth type printing enterprises, 3.5 hours for flat type printing enterprises and 1 hour for decline type printing enterprises; the use time of digital high-speed toner type web printing machines is 7 hours for growth type printing enterprises and 0 for decline type printing enterprises. On offset printing equipment, the average daily use of offset printing equipment by decline type printing enterprises is nearly 9. About two hours more than growth and flat printing enterprises.
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