In just a few years, the new retail, new agriculture and new manufacturing industries have triggered trillions of exports in the printing and packaging industry, and the era of small batch personalized packaging and printing in Jinan has come.

　　自马云一年前提出零售新概念以来，利用30万亿元GDP的想法一直备受关注。但对于印刷包装行业来说，新零售正式预示着一小批个性化印刷包装的到来。

　　Since Ma Yun put forward the new concept of retail a year ago, the idea of using 30 trillion yuan of GDP has attracted much attention. But for the printing and packaging industry, the new retail officially heralds the arrival of a small number of personalized printing and packaging.

　　新零售的三个基本特征是“新生产、新流通、新销售”。总之，新产品是个性化的;新物流库存，降低库存;新销售主要是生产前下订单。所有这些都与小批量定制包装有关。

　　The three basic characteristics of new retail are "new production, new circulation and new sales". In a word, new products are personalized; new logistics eliminates inventory and reduces inventory; new sales mainly focus on placing orders before production. All of these are related to small volume customized packaging.

　　还有一个不可避免的问题，就是消费年轻化加速了消费升级。在电商平台上，“18 - 24岁消费者占销售额的64%，25 - 29岁消费者占20%”。年轻人已经成为消费的主力军。消费结构调整加快，小批量定制趋势日趋激烈。

　　There is also an inevitable problem, that is, younger consumption accelerates consumption upgrading. On the e-commerce platform, "consumers aged 18-24 account for 64% of sales, and consumers aged 25-29 account for 20%". Young people have become the main force of consumption. With the acceleration of consumption structure adjustment, the trend of small batch customization is becoming increasingly fierce.

　　一般来说，传统印刷包装强调规模和标准化。然而，在未来十年，印刷包装的主要特征将是智能化、个性化和定制化。

　　Generally speaking, traditional printing packaging emphasizes scale and standardization. However, in the next decade, the main features of printing packaging will be intelligence, personalization and customization.

　　小批量定制的八个特点

　　Eight characteristics of small batch customization

　　所谓“风青平端”，小批量定制包装风口是否来了，必须有一个标志。下面列出的八个logo足以点燃业界对小批量定制的热情。

　　The so-called "wind green flat end", small batch customized packaging tuyere whether to come, must have a sign. The eight logos listed below are enough to ignite the industry's enthusiasm for small batch customization.

　　近年来，日化产品向电子商务营销扩张。今年,一些大型日化推出了一个新的直接电子商务平台上的电子商务服务,以便产品的生产线没有二次包装,消费者的手中,大大提高存货周转的速度,这也意味着,宝洁的小批量订单已成为一种趋势。

　　In recent years, daily chemical products have expanded to e-commerce marketing. This year, some large-scale daily chemical brands launched a new e-commerce service on the direct e-commerce platform, so that the production line of the product has no secondary packaging, and the hands of consumers, greatly improving the speed of inventory turnover, which also means that P & G's small batch order has become a trend.

　　有很多人在寻找真正的材料，小而精致的产品。熬夜的人更愿意补充体力，增强活力，尽量减少熬夜的危害。年轻女性更注重身材和外表，这有利于皮肤和身体的护理。运动爱好者更喜欢低糖、低热量但富含营养的产品，以迅速补充运动所消耗的累积能量。这种锲而不舍、个性化定制和个性化定制已成为餐饮业的趋势。

　　There are many people looking for real materials, small and delicate products. People who stay up late are more willing to supplement physical strength, enhance vitality and minimize the harm of staying up late. Young women pay more attention to figure and appearance, which is conducive to skin and body care. Sports enthusiasts prefer products with low sugar, low calorie but rich nutrition to quickly supplement the accumulated energy consumed by sports. This kind of perseverance, personalized customization and personalized customization has become the trend of the catering industry.

　　据商务部统计，2015年进出口总额达到4万亿元，其中30-50%来自中小企业订单。全球外贸订单分化现象越来越明显。广交会现场订单，有的几百个，有的几十个，有的甚只有几个!

　　According to the statistics of the Ministry of Commerce, China's total import and export volume reached 4 trillion yuan in 2015, 30-50% of which came from orders of small and medium-sized enterprises. The differentiation of global foreign trade orders is becoming more and more obvious. There are hundreds of orders, dozens of orders and even just a few orders at the Canton Fair!

　　近年来，随着消费升级、微信营销、社区营销的到来，新呈现井喷式发展趋势。未来十年将是消费升级的黄金时代，是利基领域和新场景下的更新。因此，任何品类都有新的诞生。

　　In recent years, with the coming of consumption upgrading, wechat marketing and community marketing, the new brand presents a blowout development trend. The next decade will be a golden age of consumption upgrading, a comprehensive brand update in niche areas and new scenarios. Therefore, new brands are born in any category.

　　以上是济南包装印刷厂家小编为大家介绍的相关内容，想要了解更多内容，欢迎访问网站：http://www.jindingyinshua.com

　　The above is the relevant content introduced by Jinan packaging printing factory. If you want to know more, please visit the website: http://www.jindingyinshua.com