Today's enterprises depend on strengthening their market competitiveness and expanding their market share. The most extensive thing is to choose multiple forms of publicity, and the commercial catalog is an effective brochure to display the products of enterprises and other important information, so that more people can understand the unique of enterprises. But now most companies are on the cover of an image album, and they don't know what to do, Only according to the album cover which is usually popular in the market, to imitate, copy, hurry up. This will not only fail to provide corporate image, but also bring about negative impact.

　　那么如何策划设计一个好的企业宣传画册，济南画册印刷公司认为重要的两点:一是前期画册的策划复制，二是后期画册的设计执行。以下是有关它的解释。

　　Then how to plan and design a good corporate brochure? Jinan album printing company thinks that two important points: one is the planning and reproduction of the early album, the other is the design and implementation of the later album. Here's an explanation for it.

　　做好专辑的前期策划工作

　　Do a good job in the early planning of the album

　　济南画册印刷公司认为，一个成功的画册封面设计的步应该从企业自身的特点来确定画册封面结构、目录、风格、对开;其次根据以上结果确定专辑封面的设计风格、表现形式、摄影、布局、色彩等。

　　Jinan ruishang album design company believes that the first step of a successful album cover design should be to determine the album cover structure, catalog, style and folio from the characteristics of the enterprise itself; secondly, determine the album cover design style, form of expression, photography, layout, color, etc. according to the above results.

　　一个好的画册必须正确地传达产品的良好品质和性能，同时给读者带来良好的视觉体验，从而在选择和使用后获得价值的提升。当设计师接受产品企业画册的具体设计委托时，他必须从以下两个方面着手寻找表现方法。

　　A good picture album must correctly convey the good quality and performance of the product, and at the same time bring good visual experience to the readers, so as to obtain value promotion after selection and use. When the designer accepts the specific design entrustment of the product enterprise album, he must look for the expression method from the following two aspects.

　　站在生产者的角度，充分了解和了解企业的指导思想、产品的特点和层次目标对象，以获得手的产品信息资料。

　　From the perspective of the producer, fully understand and understand the guiding ideology of the enterprise, the characteristics of the product and the target objects of the level, in order to obtain first-hand product information.

　　其次，做好后期相册的设计与实现

　　Secondly, do a good job in the design and implementation of later album

　　专辑后期的设计与执行元素大致可以分为以下四点。

　　The later design and execution elements of the album can be roughly divided into the following four points.

　　概念元素:一种实际上不存在的、看不见的、但对人类心灵可察觉的元素。例如，如果我们以一个锐角观察一个图形，并感觉它比它高一点，物体的轮廓上就有一些边缘线。概念元素一般包括点、线、面。

　　Conceptual element: an element that is virtually nonexistent, invisible, but perceptible to the human mind. For example, if we look at a figure at an acute angle and feel that it is a little higher than it, there are some edge lines on the outline of the object. Conceptual elements generally include points, lines, and faces.

　　视觉元素:包括图形的大小、形状和颜色。视觉元素的功能是体现概念元素。

　　Visual elements: include the size, shape, and color of the graphic. The function of visual elements is to embody conceptual elements.

　　关系元素:包括方向、位板、空间、等方面，对视觉元素进行排列。

　　Relationship elements: including direction, board, space, center of gravity and other aspects to arrange visual elements.

　　实用元素:指设计的意义、内容、目的和功能。

　　Practical element: refers to the meaning, content, purpose and function of design.

　　另外，一个好的画册设计和实施要注意以下四点:

　　In addition, a good album design and implementation should pay attention to the following four points:

　　1)企业文化、市场战略、产品特色的整体体现

　　1) The overall embodiment of corporate culture, market strategy and product characteristics

　　2)视觉之美

　　2) The beauty of vision

　　3)画册设计的连贯性

　　3) Continuity of album design

　　4).展示功能(目的)

　　4) . display function (purpose)

　　敏锐的视觉艺术传达的济南是一家图形宣传册设计印刷公司,主要提供企业画册设计、企业形象画册设计、企业产品画册设计、宣传画册设计、海报设计、杂志和书籍设计,等等,公司依靠综合实践多年的经验和理论知识,活跃在该领域的企业宣传专辑。

　　Jinan, with keen visual art communication, is a professional graphic brochure design and printing company, which mainly provides corporate album design, corporate image album design, corporate product album design, promotional album design, poster design, magazine and book design, etc. relying on years of experience and professional theoretical knowledge, the company is active in the field of corporate promotional albums.

　　以上是济南画册印刷公司为大家介绍的相关内容，想要了解更多内容，欢迎访问网站：http://www.jindingyinshua.com

　　These are the related contents introduced by Jinan album printing company. If you want to know more, please visit the website: http://www.jindingyinshua.com