The rapid progress of science and technology makes the development of many industries into a fast lane. The frequency of product update is higher and higher, the R & D cycle is shorter and shorter, and the market competition is more and more fierce. Science and technology not only brings change and opportunity, but also brings crisis and test. This is the common market environment faced by all industries in the 21st century.

互联网时代影响着数字印刷行业，将给印刷业带来一场势在必行的变革。互联网技术和行业思维模式的转变正在为出版印刷业开辟新战场，互联网技术与信息产业的深入融合对出版印刷业提出了更高要求。数字印刷行业在与互联网有机结合方面有先天优势，这不仅是技术上的结合，更是经营和商业模式上的融合。在这样的背景下，抓好时代机遇，数字印刷行业必将成为未来印刷业新的发展平台。

The Internet era affects the digital printing industry, which will bring an inevitable change to the printing industry. The transformation of Internet technology and industry thinking mode is opening up a new battlefield for publishing and printing industry. The in-depth integration of Internet technology and information industry puts forward higher requirements for publishing and printing industry. Digital printing industry has inherent advantages in the organic combination with the Internet, which is not only the combination of technology, but also the integration of business and business model. In this context, seize the opportunity of the times, digital printing industry will become a new development platform for the future printing industry.

多元化与个性化发展

Diversification and individualized development

目前，我国的数字印刷行业以中小幅面低端印刷需求为主。数字印刷在快速设计、按需印刷方面的优势，正迅速占据一部分中市场。随着互联网和信息技术的发展，纸质书和实体书店已经受到冲击。当前我国数字印刷行业面临的首要问题是如何进一步拓展市场。除了市场环境，数字印刷行业当下的技术发展现状也与之前的历次印刷行业变革有所不同。数字印刷拥有快捷灵活、不受批量限制、艺术表现能力强、编辑校对方便等许多传统印刷所不具备的优点，这决定了当今数字印刷行业必将朝向多元化与个性化发展。

At present, China's digital printing industry mainly needs low-end printing in small and medium format. Digital printing in the rapid design, printing on demand advantages, is rapidly occupying a part of the high-end market. With the development of Internet and information technology, paper books and physical bookstores have been impacted. At present, China's digital printing industry is facing the primary problem of how to further expand the high-end market. In addition to the market environment, the current technology development status of digital printing industry is also different from previous printing industry changes. Digital printing has many advantages that traditional printing does not have, such as fast and flexible, free from batch restrictions, strong artistic expression ability, convenient editing and proofreading, which determines that the digital printing industry is bound to develop towards diversification and personalization.

在未来的发展中，客户的需求将逐渐占据主导地位，决定了我们必须充分了解客户需求与市场变化，搜集尽可能多的商业信息，我们的技术创新必须以市场需求为导向。现代社会对于印刷品的需求已经具有多元化、个性化、批量灵活性等特点，而这些正好与数字印刷技术的优势相契合，这是行业面临的重要机遇，同时也对技术水平和创新能力提出了挑战。这对于我们改变国内市场结构、扩展业务、行业深度发展具有重要意义。

In the future development, customer demand will gradually occupy a dominant position, which determines that we must fully understand customer demand and market changes, collect as much business information as possible, and our technological innovation must be guided by market demand. The demand for printed materials in modern society has the characteristics of diversification, individuation and batch flexibility, which coincides with the advantages of digital printing technology. This is an important opportunity for the industry, but also challenges the technical level and innovation ability. This is of great significance for us to change the domestic market structure, expand business and develop the industry in depth.

用户使用体验受重视

User experience is valued

互联网技术将不断发展，按需印刷技术与传统出版业进一步融合已成必然趋势。按需印刷兼具传统出版及电子出版二者的特征，对处于转型期的出版业和消费者来说，按需印刷比电子图书更容易被人们所接受，也为传统印刷企业向完全电子化转型提供了缓冲期。因此，未来相当长的时间内，按需印刷都将作为多元化出版与信息服务的一部分而存在。

With the continuous development of Internet technology, further integration of on-demand printing technology and traditional publishing industry has become an inevitable trend. Print on demand has the characteristics of both traditional publishing and electronic publishing. For the publishing industry and consumers in the transition period, on-demand printing is more easily accepted than e-books, and also provides a buffer period for traditional printing enterprises to transform to full electronic. Therefore, for a long time in the future, on-demand printing will exist as a part of diversified publishing and information services.