画册在很多企业的推广宣传中的作用都是不容忽视的,通过印刷画册就能让用户知道你是干什么的,能够清楚企业的定位,因此高档画册也是一家企业和实力体现,印刷公司对于高档画册越来越重视,然而,画册印刷是人们常常更关心的,很多业务人员都抱怨报价比较难,报价完后客户就消失了,针对这一问题,今天济南印刷厂就来告诉大家一些报价的技巧。
The role of album in the promotion and promotion of many enterprises can not be ignored. Through printing album, users can know what you are doing and can clearly define the enterprise's positioning. Therefore, high-end album is also an embodiment of the strength of an enterprise and brand. Printing companies pay more and more attention to the high-end album. However, the printing price of picture album is often the most concerned by many business personnel Complaint quotation is difficult, after the quotation, the customer disappeared. In view of this problem, Jinan printing factory will tell you some quotation skills today.
1、不能报的太快
1. Can't report too fast
报价太快只能成为客户问价的炮,不知道大家有没有这种感觉,就是平时客户询问印刷某一类产品的时候,如果和客户没聊上几句,客户就急于询问,然后咱们就报价,然后后面基本上就没什么消息了。作为卖方希望以较高的成交,而作为买方则期盼以较低的合作,这是一个普遍规律,它存在于任何领域的谈判中。虽然听起来很容易,但在实际的谈判中做到双方都满意,更终达到双赢的局面却是一件不简单的事情,这需要你的谈判技巧和胆略,尤其在次做画册印刷报价时非常关键。】
If the quotation is too fast, it can only become a cannon for customers to ask about the price. I wonder if you have this feeling. If you don't have a few words with the customer when they ask about printing a certain kind of product, the customer is eager to ask the price, and then we offer the price, and then basically there is no news. It is a general rule that the seller wants to conclude the transaction at a higher price, while the buyer expects to cooperate at a lower price. This is a general rule, which exists in any field of negotiation. Although it sounds easy, it is not easy to achieve both parties' satisfaction in the actual negotiation and ultimately achieve a win-win situation. It requires your negotiation skills and courage, especially when making the first quotation for album printing.
2、商品细节
2. Commodity details
消费者其实在选择商品时都很关注细节,很多商业合作都是在细节上体现出其成功之处。画册印刷报价对于材料、用纸、印工、后加工以及运输等等都要标明,面面俱到才能说服消费者。
In fact, consumers are very concerned about the details when choosing goods, and many business cooperation shows its success in details. The price of materials, the price of paper, the price of printing, the price of post-processing and the price of transportation should be indicated in the quotation of picture book printing, so as to persuade consumers.
3、不可以漫天要价
3. You can't ask too much
画册印刷能很快让产品迅速的跃入客户眼帘,精美的画册能够让客户看了就有一种忍不住想留住的冲动,所以通常说的抓住客户的眼球,合作就成功了一半,但是服务细节也很重要,画册印刷报价合理,用真诚的态度更能打动客户,让客户下决心。所以不管是产品还是服务,印刷公司必须两手都抓,如此才能吸引更多的回头客。
Album printing can quickly let the product leap into the eyes of customers. The exquisite album can make the customer have an impulse to keep it. Therefore, it is usually said that if you catch the first eye of the customer, the cooperation will be half successful. However, the service details are also very important. The reasonable quotation of the album printing brush can move the customers with a sincere attitude and make the customers make up their minds. Therefore, both products and services, printing companies must grasp both, so as to attract more repeat customers.