对于公司来说,宣传公司形象很重要。许多公司在设计画册,公司时更注重风格和特点,这应该与公司的经营理念相匹配。在设计画册时有很多注意事项。在这里,广告设计会告诉你在画册要花。
It's important for a company to publicize its image. Many companies pay more attention to style and characteristics when designing picture books, which should match with the company's business philosophy. There are a lot of considerations when designing the album. Here, advertising design will tell you how much it costs in the album.
1.画册设计有哪些步骤?
1. What are the steps of album design?
1.了解设计要求
1. Understand the design requirements
了解的主要内容是什么样的画册企业需要,企业形象画册或企业产品画册,画册大致设计多少页,用什么纸,大致设计什么风格,这些问题都是要沟通好的。
The main content of understanding is what kind of picture album the enterprise needs, corporate image picture album or corporate product picture album, how many pages the picture album is roughly designed, what paper is used, and what style is roughly designed. All these questions need to be well communicated.
2.设计要点
2. Design points
如果单页手册或大型手册不能容纳复杂的广告内容,则需要多页的画册子表单。这本篇幅很大的小册子必须在编辑方针上有一致的内容,而丰富多彩的画册可以为读者提供知识。因此,无论从画册的布局还是艺术观点来看,都有必要充分发挥其个性和独特的创意设计魅力。
If a single page manual or a large-scale manual cannot accommodate complex advertising content, a multi page pamphlet form is needed. This large pamphlet must have consistent contents in terms of editorial policy, and a rich and colorful picture album can provide readers with knowledge. Therefore, whether from the layout or artistic point of view, it is necessary to give full play to its personality and unique creative design charm.
3.设计尺寸
3. Design dimension
纸张的材质和开口。在画册,的宣传中,纸张的大小被称为开口。一般来说,画册通常使用16或32个开口,彩色页面通常用铜板印刷。
The material and opening of the paper. In the picture book, the size of the paper is called the opening. Generally speaking, picture books usually use 16 or 32 openings, and color pages are usually printed in copper.
4.画册的约束力
4. Binding force of album
装订的定义是将印刷好的相册连接起来,使它们牢固美观,易于阅读和保存。装订还包括印刷后的许多其他成品加工工作,如烫金、冲孔、顶孔,负责制作它们的工作人员必须制作它们的用途、目的、内容、页数、纸张、重量、尺寸、厚度等。
The definition of binding is to connect the printed albums to make them firm, beautiful, easy to read and save. Binding also includes many other finished products processing work after printing, such as stamping, punching, top hole. The staff responsible for making them must make their use, purpose, content, number of pages, paper, weight, size, thickness, etc.
5.画册的后期印刷
5. The later printing of picture books
画册印刷后的一个关键步骤是印刷。一般来说,画册,设计公司在设也要考虑画册的一些技术问题,否则设计效果和印刷效果之间会有太大的误差,没有效果。现在一些设计公司和印刷公司合二为一,这不仅有助于企业节省画册设计和印刷成本,而且更好地掌握画册的印刷质量
A key step after album printing is printing. Generally speaking, when designing an album, the design company should also consider some technical problems of the album. Otherwise, there will be too much error between the design effect and the printing effect, and there will be no effect. Now some design companies and printing companies are combined into one, which not only helps enterprises to save the cost of album design and printing, but also better grasp the printing quality of album
二,画册设计?有什么预防措施
2、 Album design? What are the precautions
1.企业宣传册的封面设计简单,可以直接反映企业和产品信息;
1. The cover design of enterprise brochure is simple, which can directly reflect the enterprise brand and product information;
2.企业logo出现在很多地方,加深了目标受众的记忆;
2. The corporate brand logo appears in many places, which deepens the memory of the target audience;
3.企业宣传册的设计内容简洁明了,易于阅读,感染力突出
3. The design content of the enterprise brochure is simple and clear, easy to read, and has outstanding appeal
4.通过文字和图片的排列,具有很强的视觉冲击力,展现公司的实力
4. Through the arrangement of words and pictures, it has a strong visual impact and shows the strength of the company
5.在排版过程中,禁止图片和文字的形状相同,以形成拼凑之美。
5. In the process of typesetting, it is forbidden to have the same shape of pictures and words, so as to form the beauty of patchwork.
画册设计有哪些步骤
What are the steps of album design
画册设计,我们都应该知道,一面是1p,一张纸是2p,设计1p的实际上就是设计面的。这个其实是根据设计难度和设计所属行业,加上装订方式和印刷工艺来计算的。没有固定。设计标准高,材料要用好,自然会高。有上万的1p画册设计,也有上万的1P低价。因此,画册设计的不是固定的。
For album design, we should all know that one side is 1p and one piece of paper is 2p. The price of design 1p is actually the price of design side. The price is actually calculated according to the difficulty of design and the industry of design, plus the binding method and printing process. There is no fixed price. High design standards, good materials, natural prices will be high. There are tens of thousands of 1p album designs and tens of thousands of low-cost 1ps. Therefore, the price of album design is not fixed.
一般来说,画册设计的也是根据设计的P数和需求量来确定的。需要的P数越多,需求越大,画册公司整套就越实惠,自然1p就越低。某种意义上是“量大从优”。还有一些对画册设计要求不高的公司,设计公司报价基本都是100-500元/p,而设计效果有保障的公司一般都在500元/p以上。
Generally speaking, the price of album design is also determined according to the number of design p and demand. The more the number of P required, the greater the demand, the more affordable the whole set of picture album company, and naturally the lower the price of 1p. In a sense, it is "large quantity is preferred". There are also some companies that do not have high requirements for album design. The quotation of design companies is basically 100-500 yuan / P, while the price of companies with guaranteed design effect is generally more than 500 yuan / P.
画册1p的金额取决于实际规模和材料,城市的地理位置也会影响成本。
The amount of picture book 1p depends on the actual scale and materials, and the geographical location of the city will also affect the cost.