宣扬册是企业对外宣扬的媒介，是企业向大众展现本身文化、也是本身的一种宣扬方法，乃整体实力的重要窗口与平台，是企业进行自我包装的重要载体，它是企业的手刺与“脸面”，代表了企业的形象。那么，咱们在拿到宣扬册的时候应该怎样检查一本宣扬册的好坏，该怎么来判断一本宣扬册做的好坏呢？下面咱们来简单的剖析一下吧。
Propaganda brochures are the media for enterprises to publicize to the outside world. They are the important windows and platforms for enterprises to show their own brand culture to the public, as well as their own brand, and even the overall strength. They are the important carriers of enterprises'self-packaging. They are the thorns and "faces" of enterprises and represent the image of enterprises. So, when we get the brochure, how should we check whether a brochure is good or bad, and how can we judge whether a brochure is good or bad? Now let's have a brief analysis.
一，内容纲要的设置科学合理且条理清晰，这是企业宣扬册的中心与魂灵，优异的企业宣扬册能有效招引读者或潜在客户，有着杰出的广告效应，能快速促进读者或潜在客户与企业之间的协作，水平一般的企业宣扬册仅仅宣扬了自己，让读者或顾客了解企业，却不一定能快速促进读者或潜在客户与企业之间进行协作。
First, the content outline is set scientifically, rationally and orderly, which is the center and soul of the enterprise brochure. Excellent enterprise brochure can effectively attract readers or potential customers, has outstanding advertising effect, can quickly promote the cooperation between readers or potential customers and enterprises. The average enterprise brochure only publicizes itself, let readers or customers understand the enterprise, but It does not necessarily facilitate collaboration between readers or potential customers and enterprises quickly.
一般小规模的企业宣扬册或许画面较美印刷精巧，一味表达自己产品，文字图片的叠加却不一定能清晰有效地宣扬自己，更无法让读者或是潜在顾客快速了解企业从而产生协作。有了科学合理的内容设置，并且内容纲要条理清晰，那么怎么制做才干得到读者认可，进而打动读者促进协作呢？这就需求满意二个条件。
Generally, small-scale enterprise brochures may have beautiful pictures and exquisite printing, blindly express their products, but the superposition of words and pictures may not be able to clearly and effectively publicize themselves, let's not let readers or potential customers quickly understand the enterprise and thus produce collaboration. With scientific and reasonable content settings and clear content outline, how to make the ability to be recognized by readers, and then move readers to promote collaboration? This requires satisfying two conditions.
第二，怎么才干得到读者的认可，进而打动读者促进协作。
Secondly, how to get the reader's approval, and then move the reader to promote collaboration.
宣扬册内容应该能反映出企业足够的优势与亮点，什么叫企业的优势与亮点？这主要是看企业宣扬册的意图是什么。如果企业的宣扬册是用来招引其他的企业或是某些特定人群进行加盟与协作，则优势与亮点应体现在企业强大的归纳实力、的技术与研发力气、极有竞争力的产品、的运营形式、优异的运营办理团队、杰出而可行的企业前景与战略规划、为加盟者能带来招引眼球又切实可行的利好。宣扬册的整体版面在编辑规划上应大气上档次，艺术美感。通常，一本企业宣扬册或画册，读者往往不会专注文字内容，而是更喜欢直观的图片。图片一定是读者早看到的部分，也是招引眼球的部分，要能突出主题，相素清晰美观大气，一起图片与文字的摆放方法应注意变化，不能每页摆放方法雷同。
The content of the brochure should reflect enough advantages and bright spots of the enterprise. What are the advantages and bright spots of the enterprise? This mainly depends on the intention of the brochure. If the publicity brochure is used to attract other enterprises or certain specific groups to join and cooperate, the advantages and highlights should be reflected in the strong inductive strength of enterprises, strong technical and R&D efforts, highly competitive products, advanced operation forms, excellent operation management team, outstanding and feasible enterprise prospects and strategic planning, which can bring recruits to the franchisee. Eye-catching and practical advantages. The overall layout of the publicity brochure should be high-end and high-level in editing and planning, with a strong sense of artistic beauty. Usually, a business publicity brochure or picture album, the reader will not focus on the text content first, but prefer intuitive pictures. Pictures must be the earliest part of the reader's eyes, but also the most eye-catching part, to highlight the theme, clear and beautiful atmosphere, together with pictures and text placement methods should pay attention to changes, absolutely can not be placed in the same way on each page.
咱们这儿讲的宣扬册的好坏不是表面上直观看上去的好与坏。咱们这儿表达的是内容的招引客户直观的视觉感触，做工的精巧，视觉效果的传达都能让客户愈加了解这个企业，也要学会评价宣扬册的好坏，提出名贵主张，多加改正，做出更精巧的宣扬册。
The quality of the brochure we are talking about here is not good or bad on the surface. What we are expressing here is the most intuitive visual sense of content to attract customers, the exquisite workmanship and the transmission of visual effects can make customers more aware of the enterprise, and also learn to evaluate the quality of the brochure, put forward valuable proposals, make more corrections, and make more elaborate brochures.
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