How to reduce the cost of enterprise picture album is the concern of every business owner. Every picture album is designed by the designer. Designers should design according to content, nature, total amount of pictures and texts, and readers. The cost of picture album is an important factor in the competition of picture album market. This article talks about how to reduce the cost of picture album printing from the angle of pre-press design.

　　1.画册纸张开度

　　1. Paper opening of picture albums

　　如果开本选用不合理，将使边料增加，纸张的有效利用面积减少。短行较多的画册，如横排的，用32开本，其切口及订口有很多空白，用纸较多。假如用狭长形的36开本，可以节约纸张。如果开本太小，折数和光边材料损耗也较多。为了便于印装，尽量不用或少用不规则的开本，这样可降低画册印刷装订成本。

　　If the opening material is not selected reasonably, the edge material will be increased and the effective utilization area of paper will be reduced. Short line albums, such as cross-row ones, use 32 copies. There are many blanks in the incisions and seams of the albums, and more paper is used. If you use a narrow 36-page, you can save paper. If the cost is too small, the loss of refraction and polishing material is also more. In order to facilitate printing and binding, it is necessary to avoid or reduce the irregular cost as far as possible, so as to reduce the cost of printing and binding of picture albums.

　　2.画册纸张材料

　　2. Album Paper Material

　　画册印刷纸张材料在画册成本中占比重，约占40%以上。因此合理地选用纸张材料是降低画册成本的一个重要方面。

　　The proportion of album printing paper material in album cost is about 40%. Therefore, the rational selection of paper materials is an important aspect of reducing the cost of picture albums.

　　普通画册印刷，如又产品宣传册,企业手册,企业宣传册等，平装本用157铜版纸就可以了，精装本可选用250g或300g铜版纸。

　　Ordinary picture album printing, such as product brochure, enterprise brochure, enterprise brochure, etc., paperback with 157 copperplate paper can be used, hardcover with 250g or 300g copperplate paper can be used.

　　杂志画册一般用52～80g纸，单色一般用60g书写纸或胶版纸，彩色一般用80g双版纸.图书杂志的封面、插页和衬页：封面200页以内一般用100-150g纸，200页以上用120～180g纸；插页用80～150g纸；衬页根据书的厚薄一般在80～150g之间选用。

　　The cover, insert and lining of books and magazines are 100-150 g within 200 pages, 120-180 g over 200 pages, 80-150 g for insertion and 80-150 g for lining according to the thickness of books.

　　同一品种的纸，克数越重，越高，正文纸的克重增加，书脊厚度也随之加厚，有时还须调整封面纸的克重与开数，从而会产生一连串的连带关系，往往增加了纸张成本。

　　For the same kind of paper, the heavier the gram number, the higher the price, the heavier the weight of the text paper, and the thicker the ridge thickness. Sometimes the weight and the opening number of the cover paper have to be adjusted, which will result in a series of linkages, often increasing the cost of paper.

　　认真选用纸张材料，但不能偷工减料，如用普通纸印较为精细的网线版，会使版面模糊，全部无效，造成浪费。又如普通读物可选用新闻纸，而需长期保存的书籍就不能用易于风化的新闻纸。

　　Careful selection of paper materials, but not Jerry work, such as ordinary paper printing more fine screen version, will blur the layout, all ineffective, resulting in waste. For example, newsprint can be used for ordinary reading materials, while newsprint can not be used for books that need to be preserved for a long time.

　　3.画册页数

　　3. Pages of picture albums

　　在画册印刷拼版时，要尽量避免出现零页。因为一本书除正又外，还有其他部分如四封、扉页、序、目录、页等等，且可能每个部分用纸不同，把用纸类型相同的纸的总面数凑成4的倍数并不困难的。

　　When making up a picture album, try to avoid the appearance of zero pages. Because there are other parts of a book, such as four copies, Title pages, prefaces, catalogues, copyright pages and so on, and each part may be different in paper, it is not difficult to make a multiple of the total number of papers of the same type.

　　4.装订形式与版式设计

　　4. Binding Form and Format Design

　　常用的画册印刷装订形式有骑马订、平订、锁线订、胶订等。骑马订、锁线订及胶订这几种装订形式，可以把中心跨页处版心设计得较小些。如果是平订形式，中心跨页处版心就要相对大些，因为平订书的订口要占用5mm左右。

　　The commonly used printing and binding forms of picture albums are horseback binding, flat binding, thread-locking binding, gluing and so on. These binding forms, such as horse-riding, thread-locking and gluing, can make the center of the cross-page layout smaller. If it is in the form of binding, the center of the cross-page version should be relatively large, because the binding of the binding book takes up about 5 mm.

　　5.合理确定封面尺寸

　　5. Reasonable determination of cover size

　　设计封面时，要根据画册成品尺寸、书脊厚度及勒口大小来进行设计。在设计勒口大小时，一般在不浪费纸张便于印刷的情况下可使勒口稍大些，多数在30mm以上。但有些封面设计人员不了解纸张规格、开数及印刷机性能，在进行封面设计时，不根据纸张开数随意把勒口的尺寸固定下来，制版后往往不符合纸张规格开数要求而造成浪费，现在大部分图书封面印后需要覆膜，因而又提高了覆膜成本。

　　When designing the cover, the design should be based on the finished size of the picture album, the thickness of the spine and the size of the strand. When designing the size of the strand, the size of the strand can be slightly larger, mostly over 30 mm, without wasting paper to facilitate printing. However, some cover designers do not know the paper specifications, opening numbers and printing machine performance. When designing the cover, they do not fix the size of the strand at will according to the opening number of the paper. After plate making, they often do not meet the opening number requirements of the paper specifications, which results in waste. Now most books need to be covered after cover printing, thus increasing the cost of film covering.