文字的精约美
The Precision Beauty of Writing
精约化装品包装倡导文字规划的可读性、精练性和经济性，反对过多装饰。实践上，精约的文字规划不但具有质朴的美感，而且可以进步产品的层次。比方，百雀羚草本气韵系列产品包装的文字规划，“气韵”二字运用我国传统书法停止表现，文字朴素大方、可读性强，具有浓重的民族气息，底色为顾客喜欢的自然绿色，不加任何修饰，与全体规划作风调和统一，修建安康温文的觉得。
Compact cosmetic packaging advocates readability, conciseness and economy of text planning, and opposes excessive decoration. In practice, the refined text planning not only has a simple aesthetic feeling, but also can improve the product level. For example, the word "Qiyun" is used to stop the expression of traditional Chinese calligraphy in the packaging of Bailao Antelope Herbal Charm Series products. The characters are simple, generous and readable, with a strong national flavor. The background color is natural green, which customers like, without any modification, and is in harmony with the overall planning style to build a healthy life. Wenwen's feeling.
版式的精约美
The Precision Beauty of Format
精练的化装品包装版式不只需带来较强的视觉美感和冲击力，还要抵达俭省印刷本钱的企图。包装规划师应以精练、明快、头头是道的方式在容量有限的空间内展示商品信息，既要出色的主题和要点，又要招引顾客眼球，使其发作购置愿望。此外，留白是版式规划时有必要思索的要素，不只能给商品修建一种空灵的视觉效果，而且能给顾客带来无尽的想象空间。
The refined packaging format of cosmetics not only brings strong visual aesthetics and impact, but also achieves the attempt to save printing costs. Packaging planners should display commodity information in limited space in a concise, lively and truthful way. They should not only excel in the theme and key points of the brand, but also attract customers'attention and make them have purchasing aspirations. In addition, blank space is a necessary factor in layout planning. It can not only create an empty visual effect for commodities, but also bring endless imagination space to customers.
圆形的精约美
The Precision Beauty of the Round
化装品包装图形的精约规划大多选用概括、笼统等方式，经过比喻、夸张等表现手法出色化装品的特征，给人以简单明快的视觉感触。“形”简而意赅，精确地传达了商品信息，充沛表现了个性化的精约主义规划作风。
The precise planning of cosmetic packaging graphics mostly uses generalization, generalization and other ways. Through metaphor, exaggeration and other performance techniques, the characteristics of cosmetics are excellent, giving people a simple and lively visual sense. "Shape" is concise and meaningful, accurately conveys the commodity information, and fully reflects the individualized and precise planning style.
颜色的精约美
Precise beauty of color
包装颜色的精约规划以“全体颜色统一，局部颜色比照”为原理，依据产品特性特征选用单颜色或同色系的表现效果。许多化装品，追求的便是颜色精约的包装规划理念，包装规划简单，颜色单一，其主张不装饰，坚持商品本来的颜色和外形，给人以素雅的美感，能给顾客带来极大的心机满足感。此外，包装颜色的单一性可以避免用色过多形成印刷工序过于杂乱，能有效俭省印刷本钱。
The precise planning of packaging color is based on the principle of "unification of all colours and comparison of local colours", and the performance effect of single or homochromatic system is selected according to the characteristics of products. Many brands of cosmetics pursue the packaging planning concept of precise color. The packaging planning is simple and the color is single. They advocate no decoration, adhere to the original color and appearance of the goods, give people an elegant aesthetic feeling, and can bring great satisfaction to customers. In addition, the simplicity of packaging color can avoid excessive use of color to form too messy printing process, which can effectively save printing costs.
With the summary of Jinan Label Printing, I hope it will be helpful to our customers. If you don't understand or ask for help, please click on our website: http://www.jindingyinshua.com or call for consultation. We will try our best to solve it for you.
